David Harry Baldock established production company Ninox Television in 1988. The company's extensive roster of reality-based programmes includes high-rating Sensing Murder (which also plays in Australia), Location Location Location and award-winner Our People Our Century. Previously Baldock worked for two decades as a producer/director, and he directed many Ninox programmes. Baldock left Ninox in 2009 to become Head of Television at production company Sauce.
I've got an open mind. I'm not locked into one view or the other. But I am astounded at what comes out during our psychic readings. I have no rational explanation for what is basically an irrational process.
– Baldock, on Sensing Murder