Phil Bell is a hip hop artist (as DJ Sir-vere), music TV presenter, and editor of iconic magazine Rip It Up. He co-founded and ran the Aotearoa Hip Hop Summit for three years. After hosting Max TV show The True School with DJ DLT in 1996, Sir-Vere and DLT were invited to host MTV's Wrekognise. Sir-Vere went on to C4's Holla Hour. His ongoing hip hop compilations Major Flavours have been hits on both sides of the Tasman.
I just think that Rip It Up needs to be everything to everybody now, and that’s what we’re doing. Phil Bell in 2009, after taking over as editor of Rip It Up magazine