Pat Cox has been bringing television commercials to the screen since the 1970s. As a producer, he was instrumental in turning longrunning comic strip Footrot Flats into a movie. Footrot Flats: A Dog's Tale went on to become the most successful New Zealand feature of the 1980s.
One Monday morning I walked into my office and decided I would try to produce a Footrot Flats animated feature film.
– Pat Cox