This wryly-titled show was a homegrown take on US show That's Incredible!, with spectacular stunts and supernatural happenings replaced with subjects more kiwiana kitsch than wow! It was the first show from production company Communicado; presenters included Tim Shadbolt, Neil Roberts, Sue Kedgley and Phil Gifford. In a Vanity Fair interview to illustrate Kiwi's "enormous understatement" Jane Campion famously referenced the show: "You know, they used to have a program on TV in New Zealand, That's Fairly Interesting. [...] In America, it's That's Incredible!"