The decision to tightly frame lead singer Jeremy Redmore's face in this fervent clip by Stephen Tolfrey was clearly a no brainer. Redmore's emphatic performance brings a delightful sincerity and wholeheartedness to a clip that at one point was simultaneously number one on both C4 and Juice TV. Peppy editing and bold cinematography add the final ingredients to a promo that serves both song and band magnificently.
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Stephen Tolfrey