What began as a joke video for a friend about to have a baby ended up transforming Jordan Watson's life. In 2015 Watson filmed his infant daughter Alba in various comical poses for a short video called How To Hold a Baby, and uploaded it to his friend's Facebook page. Overnight the clip went viral. Watson ended up quitting his day job as a director on Jono and Ben to focus on the How To Dad series, becoming a comical parenting guru in the process. The videos have topped 200 million views on YouTube and Facebook. Watson started his television career in 2007, as a runner for Greenstone Pictures.

I think it’s bloody awesome that a dad can see me play Barbies in a video and then go and do it himself. Being a parent means we can be big kids for that little bit longer. Jordan Watson in North & South, June 2018
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Legend of the Gumboot

2017, Actor, Director - Web

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How to Dad

2015 - ongoing, Presenter, Director, Writer, Editor, Camera - Web

Since Jordan Watson released his first How to Dad parenting video in 2015, the Auckland father of three has amassed hundreds of millions of views on social media, written books and been able to quit his day job to focus on the series. Each week Watson dons a fleece hunting top and stubbies to film his young children for the tongue in cheek videos. Watson's main co-star is his daughter Alba, who displays a knack for comedic timing. In 2017 Watson honed his gumboot throwing skills on YouTube, for NZ On Air-funded mockumentary series How to Dad: Legend of the Gumboot.

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How to Dad - Best of

2015, Presenter, Director, Writer, Editor - Web

When Jordan Watson made his first How to Dad video in 2015, the internet went wild. His short clip on "How to Hold a Baby", where he holds his infant daughter Alba in various poses (e.g. hide your beer belly, rugby ball hold), racked up 250,000 views in 10 hours. This How to Dad collection includes the five most popular videos in the series, covering tips like how to be a Kiwi dad (sprint in jandals, blow on pies), how to put a baby to sleep (bribe them) and how to get a baby to clean. The last video amassed over 16 million views on Facebook. Watson has released two How to Dad books. 

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Jono and Ben

2012 - 2017, Director, Production Manager, Production Coordinator - Television

In 2012 television pranksters and funny boys Jono Pryor and Ben Boyce remixed the best elements of their popular shows Pulp Sport and The Jono Project, to concoct Jono and Ben at Ten. Three's satirical news and entertainment series ran for seven seasons. Comedians Guy Williams, Rose Matafeo and Laura Daniel also featured. The series began life on a Friday night at 10pm, before moving to a Thursday 7:30pm slot in 2015 (when the title was shortened to Jono and Ben). Despite a fan petition to 'uncancel', the last episode aired on 15 November 2018.

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7 Days

2017, Subject - Television

Since debuting in 2009, award-winning panel series 7 Days has introduced a range of Kiwi comedy talents to television audiences. Three's show takes an irreverent look at the past week in the news, with regular segments like “my kid could draw that” and “what’s the taxi driver talking about”. Jeremy Corbett hosts; the two teams of regular and guest comedians have included Paul Ego, Dai Henwood, Ben Hurley and Urzila Carlson. The show echoes the format of Britain's long-running Mock the Week. Corbett has described 7 Days as the comedy show he's always wanted to make.

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Let's Get Inventin'

2011 - 2013, Director, Associate Producer - Television

This madcap, Qantas award-winning TV2 children's show gives young inventors the opportunity to realise their ideas. It was created by Neil Stichbury and Luke Nola after their zany inventions show for kids, The Goober Brothers, had viewers sending in their own suggestions. There's serious intent in the mayhem with practical science explanations and intellectual property safeguarded. Contributors over six series (to 2012) have included engineer Chris Chitty (creator of animatronic sheep for the film Babe) and Sam Britten (son of motorcycle designer John Britten).