Goodshirt's attention-grabbing promos were typified by high concepts rendered with low-budget No 8 wire smarts — often with game participation from the band members. This mind-bending creation by director (and ex-Supergroover) Joe Lonie is no exception: a Mazda 929 (or an Austin 1300, if you watch the video's other version) is re-deconstructed, before leaving in a cloud of smoke, loaded with frog men. Lead singer Rodney Fisher gives the standout performance. He had to sing every lyric backwards to achieve the desired time-warping end result.
Luke Sharpe’s video for the 2008 number one hit sets out to educate audiences about the Nesian style: replete with graffiti hibiscus, hawaiian shirts ... and hot teacher. The band is shot in front of a green screen, with totems uniting their central Auckland upbringing with their ancestral Polynesian past shown behind them. From baggy jeans to greenstone pendants, corned beef to fish’n’chips, the references nod to the South Pacific influences on the Mystik sound: “Just keep it fresh no matter where you be.” It won Best Hip Hop Video at the 2008 Juice TV Awards.
Mark Trethewey’s video for Shapeshifter’s anthemic ‘Electric Dreams’ follows the band as they make their way by bus down the East Coast of the North Island to a typically storming performance at Rhythm and Vines in Gisborne. Along the way, there’s time for summertime staples like beach cricket and fishing off the jetty at Tolaga Bay. These quiet, largely empty spaces provide a marked contrast to the mayhem of the sold out festival. It’s a journey that echoes the summer holiday car trips that are a rite of many an Aotearoa childhood.
The award-winning promo for King Kapisi's debut single is a family affair: bookended by shots of his two-year-old son, directed by his sister Sima and produced by another sister, Makerita. The song is a plea to his Samoan people to remember their pre-colonial past: “feed your kids not the church”. Filmed underwater at Wellington’s Kilbirnie Aquatic Centre, the video has islander Kapisi swimming through a sea of lava-lava. Made before Kapisi signed a record contract, the video won gongs at 1997’s BFM, Mai Time, and Flying Fish awards and a 2004 NZ On Air 1000 Music Video Celebration nod.
Made by off-duty Lord of the Rings crew and directed by James Barr, this video won The Knack Award at the 2001 Flying Fish Music Awards, and was a Handle the Jandal award-winner the same year. Shot in black and white, the clip is visually strong, but contains lots of shots of the band falling from buildings, so don’t watch it if you suffer from vertigo. And please don’t try this at home! Onetime band member Bret McKenzie (Flight of the Conchords) turns up in the final stages, with an emergency bucket.
A young taxidermist lures her unsuspecting prey deep into a copse before flaying him alive - yes it's another stunning, if not a little macabre offering from the Fish'N'Clips stable. In this gorgeously shot clip, James Solomon presents a grisly affair, complete with bird butchery, knitwear and glass eyes, while the band acquit themselves extremely well with formidable performances all round.