Frequent collaborators singer Anika Moa and director Justin Pemberton crossed paths again for the music video of this track, from Moa's 2008 album In Swings the Tide — her first, slightly countrified album for EMI. In a tastefully furnished room, Moa wakes in a bed of chocolate satin sheets, only to find the day is nearly done for her and the mysterious bedmate sleeping next to her. Moa exhorts her lover, “please don't be mean to me 'cos I really tried ...”, before stripping the duvet off the relationship to see what's underneath.
The laidback pop-reggae of double platinum album On the Sun was a noughties Kiwi summer soundtrack, and this golden hour-hued affair is a video to match. A Seedy trio (Barnaby Weir, Bret McKenzie, Daniel Weetman) head on holiday to the Coromandel for a smorgasbord of baches, pohutukawa rope swings, mussels on the barbie, and cricket on the beach. There's a nod to the sponsor's product as McKenzie pulls the Holden into the Tararu Store for a Fruju pitstop: one of the future Oscar-winner's earliest paid acting gigs was in an ice-block commercial.