Nick Sampson wrote Netherworld Dancing Toys' big hit 'For Today' during a summer spent working at a Taranaki freezing works. His love song has become a classic — aided in no small part by Annie Crummer's soaring vocal. The TVNZ video, directed by Radio With Pictures producer Brent Hansen, places the band in a studio (where Crummer sings with Kim Willoughby in a precursor to their time in When the Cat's Away) and on the Cook Strait ferry (where the shoot was nearly derailed when lunch in a Picton pub almost led to the band missing the return sailing).
Shot on location, this gleeful clip could double as a travel promo for beautiful Samoa. In the absence of special effects, the video radiates warmth and sincerity, aided by remarkably slick editing and a cheeky sense of humour. Director Chris Graham also helmed clips for hip hop classics 'Brother' and 'Not Many'.