One of seven singles from Bic Runga's mega-selling debut album Drive, 'Suddenly Strange' is about calling time on a relationship. Runga's bittersweet lyric is a declaration of independence that never quite becomes unequivocal. Nominated for Best Video at the 1998 NZ Music Awards, the stylishly colourful clip finds her inside a cube in various locations around Auckland — enclosed while life carries on around her, at least until the hopeful final shot. Director and graphic designer Wayne Conway (partner of Kate Sylvester) also designed the cover of the Drive album.
After Bic Runga's debut album Drive sold — and broke — a bunch of records, another five years passed before she found time to perfect her follow-up. Fears it would join the long list of disappointing second albums proved unfounded: Beautiful Collision scored three NZ Music Awards, and became the biggest-selling local release of 2003. The album's third single 'Listening for the Weather' spent 20 weeks in the Kiwi charts. Shot mostly on DV and Super 8mm, the video offers a snapshot of life on tour: dressing rooms, concert halls, road signs...and lyrics about home not being too far away.
The first single from Bic Runga’s chart-topping second album Beautiful Collision is — according to AudioCulture's profile of the singer — an autobiographical song about the stresses of touring. 'Get Some Sleep' peaked at number three in the New Zealand charts, and was the best-selling song by a local artist in 2002. Two videos were made; the version aimed at local audiences sees Runga roaming Aotearoa in a mobile radio station playing CDs and records, greeting fans and generally broadcasting happy vibes: Yes...we do believe Bic may be having fun.
The third single from Bic Runga's 1997 debut album Drive got to number seven in the NZ charts, 10 in Australia and 26 in Ireland. It nudged the UK charts at 96, and was included on the soundtrack of hit comedy American Pie. Directed by UK photographer/video director Karen Lamond and made to showcase Runga internationally, the video shows the singer shyly stalking the hipster of her 90s dreams, as he stocks the shelves of an Italian deli. Back at her place, the camera pulls back for an unexpected end. An earlier video for the single also exists, directed by Kiwi talent Joe Lonie.
Love Soup was a high school duo formed by singer-songwriter Bic Runga and guitarist Kelly Horgan. After coming third in the Smokefree Rockquest, they were picked up by Trevor Reekie’s Pagan Records. This video is one of the only things Love Soup did, as they were overtaken by Runga’s burgeoning solo career. Shortly to be signed by major label Sony, her debut hit single (and APRA Silver Scroll winner) ‘Drive’ was just months away. Aged just 19, Runga already looks and sounds remarkably assured as she sings about a lost friendship, to a mystical CGI cipher.
Directed by Darryl Ward, this gorgeously shot video boasts a stellar cast of players and backing vocalists, including Anika Moa, Shayne Carter, Neil Finn, Anna Coddington and drummer Rik Gooch. All were contributors to Runga's third album, Birds. Ward achieves a delicate, occasionally light-hearted tone, as the Kiwi all-star band performs Runga's mellow message of finding hope amidst glumness. "Casting a line to you ..."
When Bic Runga broke out in 1996, 'Drive' was the lead single from her hit album of the same name. Opting to stay with the simplicity of her original demo clearly paid off: the song earned then 20-year-old Runga the 1996 APRA Silver Scroll Songwriting Award. Director Justin Pemberton wisely creates a video that matches the song. Alternating black and white with colour provides a moody feel without drawing attention to itself, leaving Runga to deliver a delicate performance on a song that would have a major impact on her career.
The second single from singer-songwriter Bic Runga's multi-platinum debut album Drive is a spare but insistent plea for emotional warmth. The video finds Runga elegantly coiffeured and styled in a white gown with a black guitar. The video is drenched in pale blues and bleached whites, and water surrounds her in a myriad of forms — dripping, pooled, condensed. But there’s the promise of sunlight and succour as well. Co-director Melanie Bridge (working here with photographer Mark Lever) would later help found multinational commercials company The Sweet Shop.
For fourth album Belle (2011), Bic Runga found new collaborators, including brothers Kody and Ruban Nielson (The Mint Chicks), with Kody becoming Belle's producer and Runga’s partner. ‘Tiny Little Piece of My Heart’ was the first result, and opening track; The Herald's Lydia Jenkin called the girl group style number "an irresistible piece of pop, deceptively effortless in its spacious groove and sweet keyboard riffs". The black and white video for the jaunty song about moving on, sees Runga lolling about on a bed with a vintage camera. It was directed by fashion photographer Oliver Rose.