My Only Friend

Chris Knox, Music Video, 2000

Chris Knox has described this love song as being “about as naked as I get” and “utterly heartfelt in a way that ‘Not Given Lightly’ only hints at”. So it’s no surprise the video is perhaps his most personal, with striking images of his long-time partner Barbara Ward’s face, sometimes projected on and merged with Knox’s own image. Mix in some classic low-tech Knox animation and the simple big red heart image of the Beat album cover - and it’s a poignant little gem.

Bloodletter

Delaney Davidson and Marlon Williams, Music Video, 2012

Contemporary troubadours Marlon Williams and Delaney Davidson delve deep into the sounds of traditional country music. After co-writing ‘Bloodletter’, from their debut album Sad but True: Volume 1, they won the NZ Music Award for Country Song of the Year. The gothic tale of tragedy and misery is visualised by director Tim McIness via a Once Upon a Time in The South horseback pursuit, as Williams tracks a fleeing Davidson. The wide open spaces of mid-Canterbury’s Mesopotamia Station make an admirable substitute for the frontier’s big sky country.

Whaling

DD Smash, Music Video, 1984

Dave Dobbyn and his DD Smash sidekick Peter "Rooda" Warren play dress-ups in this Aussie-made music video for the Kiwi classic. A skylarking Dobbyn gets to be a TV journalist, a filmmaker, and even a vicar; but it is heart-throb of the day Warren who bares his chest (and budgie-smugglers) as he is strapped into a sexy speed-racer jump suit. 80s big hair and make-up abound. What the Duran Duran-esque shenanigans have to do with the wistful sea shanty-style song is anyone's guess. Warren's model girlfriend of the time Debra Mains also makes an appearance.

I'll Say Goodbye (Even Though I'm Blue)

The Exponents / The Dance Exponents, Music Video, 1983

A young, blonde and big-haired (it was the early 80s) Jordan Luck and his fellow band members hang out in Auckland's old Leopard Tavern for this sing-along classic. Model Debra Mains — star of a number of DD Smash videos of the time — smoulders as the spurning lover. A rest-home of elderly extras join in for the famous chorus. The dial phone looks positively pre-industrial. The song was voted number 89 in the APRA Top 100 New Zealand songs of all time; the Dance Exponents' debut studio album Prayers Be Answered stayed in the charts for a year.

For Today

Netherworld Dancing Toys, Music Video, 1985

Nick Sampson wrote Netherworld Dancing Toys' big hit 'For Today' during a summer spent working at a Taranaki freezing works. His love song has become a classic — aided in no small part by Annie Crummer's soaring vocal. The TVNZ video, directed by Radio With Pictures producer Brent Hansen, places the band in a studio (where Crummer sings with Kim Willoughby in a precursor to their time in When the Cat's Away) and on the Cook Strait ferry (where the shoot was nearly derailed when lunch in a Picton pub almost led to the band missing the return sailing).

Death Goes to Disco

Goodnight Nurse, Music Video, 2006

For this stylishly shot video, the ghosts of Goodnight Nurse rise from their coffins to perform a song about obsession, and dancing with the Devil. Reflecting the band's own obsession with horror imagery, the setting is a moon-lit hillside, surrounded by gravestones. The video won Best Rock Video at the 2005 Juice TV Awards, and was a finalist for Video of the Year. After the group's passing, each player stayed involved in music; lead vocalist Joel Little would rise up again to co-write Lorde's Grammy award-winning hit Royals. Director Jonathan Gerrard remembers making the video here.