The electronica of Breaks Co-op’s 1995 debut Roofers offered few hints to the more organic sounds of their second album The Sound Inside. Its hit single ‘The Otherside’ is a sun-kissed anthem (and a NZ Music Awards Single of the Year) featuring lush acoustic guitar and a soulful vocal from Andy Lovegrove. Director Tim Groenendaal’s video is an idyllic summer road trip by Holden Kingswood through the Far North and down Ninety Mile Beach (with Zane Lowe’s backseat role prefiguring the step back he would take from the band as his UK radio career blossomed).
'Maybe' was the title track from Sharon O'Neill's 1981 album and she wrung every drop of emotion out of the performance. The video sees her during a sad break up, wandering around the flat in satin pants and a cavalry jacket and slumping against walls as she ponders on exactly how things came to this. It's in glorious black and white apart from the relationship flashbacks during the bridge, which oddly look like a montage from a sitcom. 'Maybe' reached No.12 on the NZ Singles Chart.
It’s standard practice for a music video to complement a song but not on this angry media denunciation from a mid-90s hip-hop partnership featuring MC OJ and the Rhythm Slave and Darryl 'DLT' Thompson. The Josh Frizzell directed mini-epic allows them to channel their inner Tarantino in a drama featuring an Eastern European femme fatale, a criminal mastermind, a bomb, a speeding car, code breaking and the men’s toilet at Auckland’s Hotel DeBrett. Meanwhile, the music functions very much as a soundtrack as it fades in and out of the action.
Actor Michelle Ang (The Tribe) stars in this Nesian Mystik music video which features beautiful people partying. Ang's character meets band member Te Awanui Reeder in the street, where he gets her phone number. Later she meets up with him and the rest of the Nesian Mystik crew at a party. The track, which peaked at number five on the Kiwi music charts, features a sample from The Style Council's 'Shout to the Top'. The Auckland hip hop group produced a record-breaking 11 Top 10 singles, and were key to the commercial breakthrough of Kiwi hip hop in the early 2000s.
In the early 90s Australian David Barraclough joined The Exponents as a guitarist and songwriting partner for singer Jordan Luck. ‘La La Lulu’ was one of the results. Directed by Mark Tierney, the video sees the band – besuited a la Reservoir Dogs – hard rocking in a studio then driving around a quarry, before tagging and demolishing their ride. It borrows a graphic style from US conceptual artist Barbara Kruger, flashing slogans like ‘online erotic’ over the band. ‘Lulu’ got to 13 in the NZ charts, and would be the band's final single to break the top 20.
From the time-honoured music video making tradition of "throw a party, add a horse costume and film the results" comes a frenetic clip directed by Andrew Moore. Love's Ugly Children were at their belligerent best on this song from their second album. Drummer Jason Young was the waylaid missionary; and guitarist Simon McLaren got to talk to a horse on the phone and display hitherto-unseen break-dancing skills. The carpet of their flat came off second best in an encounter with some red body paint. Extra marks for the cheese and pineapple hedgehog.
‘Cruel’ was former Fast Crew member Dane Rumble’s third solo single (and Top 20 hit). It was recognised at the 2010 APRA Silver Scrolls as the year’s most played local song on NZ radio and television. The sound of this lively piece of synth pop belies the lyric’s bitter break-up recriminations, which in this video director Ivan Slavov translates into an intergalactic tale of heartbreak featuring a lovelorn android. Inspired by Rumble’s long standing fascination with NASA’s Hubble telescope images, it won Best Solo Video at the 2010 Juice TV Awards.
'Escaping' launched Margaret Urlich in Australia: the debut single from her first solo album Safety in Numbers edged into the Aussie top 20, ultimately helping the album go triple platinum. Back home it spent three weeks at number one, and took away a NZ Music Award as single of the year. The slick music video sees Urlich in a cafe moping about a loved one, before breaking out the dance moves and demonstrating that long hair is not a career requirement to be a successful female vocalist. In 1996 Brit-based vocalist Dina Carroll successfully covered the song.
The band plays a hypnotic groove in a room washed with red and then blue light as a woman with an expression of grim foreboding walks down a beach carrying two bags, towards a scarecrow with a mannequin’s face standing in the sand. Vertical scratches mark the film of the band’s performance, as the woman unpacks the contents of her bags and turns the area beneath the scarecrow into a shrine which she kneels before. But then, as the band briefly breaks free of its groove, she circles the scarecrow, wrestles with it and drags it towards the sea.
A last-minute addition to their 1979 album Graffiti Crimes, 'Computer Games' was a huge hit for Mi-Sex, reaching number one in Australia, two in Canada and five in NZ. Computers and arcade games were a real novelty in 1979 and the band's synth-driven sounds were a perfect match. The video starts with the band breaking into the Sydney data centre for then-supercomputer giant ControlData. Printers spew paper forth, and as the band performs, old school graphics including a driving game and TIE fighters, are projected behind them. Advance one level on green!