Arriving in the first decade of Kiwi hip hop, this track edged into the top 20 of the Kiwi singles chart. The performance-based video was shot on the streets of South Auckland, in a mix of both black and white and colour. Lost Souls was made up of two Samoans, a Niuean, a Tongan and a Cook Islander. Two years after recording this tale of post-migration PI life in Aotearoa, Lost Tribe rapper Brotha D (Danny Leaosavai'i) co-founded legendary hip hop label Dawn Raid, with Andy Murnane.
In the tradition of novelty songs, ‘Culture?’ was catchy to the point of contagion. Fuelled by carnival keyboards, it was The Knobz response to Prime Minister Rob Muldoon’s refusal to lift a 40% sales tax on recorded music (originally instituted by Labour in 1975), and Muldoon's typically blunt verdict on the cultural merits of pop music (“horrible”). The giddy, hyperactive video comes complete with Muldoon impersonator (Danny Faye), and casts the band as the song’s 'Beehive Boys'. In the backgrounder, Mike Alexander writes about his time as the band's manager.