Not Given Lightly

For Our Women, Music Video, 2012

After being diagnosed with breast cancer, TV presenter Helena McAlpine enlisted a chorus of NZ's most recognisable music voices to cover Chris Knox’s classic love song. McAlpine was determined that mothers, daughters, wives and friends get the message that the “best form of defence against breast cancer is to catch it early”. Directed by Toa Fraser, the video for the NZ Breast Cancer Foundation awareness campaign shows a run of well-known Kiwis holding pictures of women they love, in front of a backdrop of Derek Henderson photos. McAlpine died on 23 September 2015.

The Beautiful Young Crew

Lawrence Arabia, Music Video, 2008

This quietly jaunty but disdainful examination of the self absorbed young and hip, from Lawrence Arabia's second solo album, slotted easily into the soundtrack of MTV's American teen drama Skins. James Milne and director Stephen Ballantyne go in a very different direction with this video as they evoke NZ political party campaign ads of the late 70s/early 80s. Milne makes a very plausible Muldoon era politician as he is paraded through press conferences, meet and greets and photo opportunities. Locations in and around parliament add authenticity.

Dream

Lydia Cole, Music Video, 2015

Lydia Cole's understated yet heartfelt breakup song is accompanied by an equally understated music video. Cole performs in a darkened room which is home to a number of mirrors...plus a man and a woman (possibly the woman who got the guy?). 'Dream' was one of five finalists for the 2016 APRA Silver Scroll songwriting award, after making it through from an original list of 20. The song was released ahead of Cole's second album The Lay of the Land; after she launched a crowd-funding campaign in September 2015 to help fund it, her target was met in only five days.

Loyal

Dave Dobbyn, Music Video, 1988

This is a cleverly-choreographed one shot video for the Kiwi classic written by Dobbyn when based in Sydney. (Even if it's debatable whether the moving house/moving on imagery actually suits the lyrics of the song.) Dobbyn's jersey and his video girl's entire get-up firmly date-stamp the romance and real estate story in the 80s, but the song has outlasted the knitwear: In 2001 APRA members voted it the third-best New Zealand song of the 20th Century. Loyal was later used by Team New Zealand as its campaign song for its 2002 defence of the America’s Cup.  

Make You Mine

Benny Tipene, Music Video, 2013

Utilising split screen and a home movie-style aesthetic, this video for this Benny Tipene single practically screams summer. Starring Tipene and friends out on a road trip in the sun, the video has the crew playing in the grass, swimming and sailing, and eating fruit by the water. The single saw plenty of airplay off its December 2013 release, helped in part by its use in a Coca-Cola advertising campaign at the time. The song appeared on EP Toulouse, which was nominated for Album of the year at the 2014 New Zealand Music Awards.