Che Fu’s influential debut album 2b S.Pacific (1998) melded Pasifika with reggae, soul and hip hop, to create a unique musical home brew. The first single 'Scene III' went to number four on the local charts, and this follow-up (a double A-side, paired with 'Machine Talk') got to the top in October 1998. Cinematographer Duncan Cole (Born to Dance) directs the music video, which sees a pair of Fu personas (street and club?) facing cameras in a film studio, while singing about making "the planet shake". Later Che Fu adds some comedy to a breakdance battle.
The video for this hymn to the joys of co-operation from Che Fu’s third album Beneath the Radar had its origins in the shot of him dressed like a Japanese warrior on the cover of his previous album The Navigator. Director and animator Shane Mason and artist Gary Yong (aka Enforce1) from The Cut Collective set out to provide a back story for that image. Taking inspiration from anime and old samurai films, they placed Che Fu in a post apocalyptic world with a band of guerrillas on a mission to reactivate music towers closed down by an evil overlord.
Amidst a tale of despair in the city, a staunch 'no nukes' message is delivered with aplomb by Che Fu in this performance-based promo for his collaboration with hip hop legend DLT. "Come test me like a bomb straight from Murda-roa / How comes I got cyclops fish in my water / A Nation of Pacific lambs to the slaughter / Three eyes for my son and an extra foot for my daughter". Acclaimed music video director Kerry Brown uses bold urban Pacific imagery to accompany this chart-topping track with its deceptively catchy chorus: "Living in the city ain't so bad ..."
Taking as its subjects a boy discovering new sounds on the radio and a soundtrack that gives purpose to a woman’s life, ‘Misty Frequencies’ is a soulful hip-hop hymn to the power of music. Che Fu’s music video places the singer and his band in a giant Tetris-like computer game before plugging into a bush setting (locations representing his musical yin and yang of technology and passion?). A magic mushroom prefigures the tree ferns collapsing in a heap of CGI bricks. ‘Misty Frequencies’ won the 2002 APRA Silver Scroll for Che Fu and co-writer Godfrey de Grut.
Che Fu goes Kung Fu and travels to a music video version of Chinatown, in this shadowy clip directed by Alicia Williams. The oriental styles suit the mellow groove of the song, right down to the Mao collars. The award-winning singer makes the moves, while harbouring an infatuation for a beautiful DJ whose face is "dancing in my head".
This soulful number was the first single from Che Fu’s second album The Navigator. It marked the debut of his new band, The Krates. The ambitious video translates the song’s message of undying friendship to a World War II setting (filmed at the NZ Warbirds Association hangar at Ardmore Airport). Che-Fu’s Supergroove bandmate turned Krates drummer Paul Russell plays the cheeky English chap, while P-Money has found some turntables that possibly aren’t authentic wartime issue. Fade Away was judged Best Music Video and Single of the Year at the 2002 NZ Music Awards.
After his hard-hitting debut single 'Stand Up' and the hit remix of 'Not Many', Scribe took a gentler approach on the third single from his five times platinum debut album. Rolling clouds open the music video, which trades bombastic beats and ominous synth tones for gentler piano. The chart-topping hook, originally written for Che Fu, was sung by Scribe himself after encouragement from collaborator P-Money. Photos from Scribe’s childhood appear on screen while he raps about the struggle to realise his potential, before glimpses of 'making of' footage from previous videos.
An industrial backdrop is the smouldering set for tribal-style dancing, phosphorescent make-up and costuming, and a strong performance from guest vocalist Che Fu. Percussive samba rhythms kick off proceddings and BSM's infamous horn section, the Traxedos, make a flashy appearance, too.
This energetic, good-natured clip takes hip hop to the farm, with King Kapisi donning a black singlet and making some dangerous moves both in the shearing shed, and with a lethal weapon constructed from a pair of jandals. The clip is loaded with cameos: aside from musical help from Che Fu, the first minute sees appearances by legendary All Blacks Michael Jones and Peter Fatialofa, while among the eel hunters are Oscar Kightley and Nathan Rarere. All this, and a bonus sequence where the crew attempt to freestyle on the theme of 'gidday'.
Shot in alternating colour and moody black and white, this is a straightforward music video: cutting together a wahine washing her hair in a basin, with the band performing on a garbage strewn wasteland, slo-mo strolling along a city street, and singer Che Fu (Chicago White Sox cap and duffle coat) wandering a wintry North Shore beach. Director and band member Joe Lonie captures lively performances from the band's multiple members, to help bring the clip to life.