Rude Girl

Katchafire, Music Video, 2004

The Citroen DS is considered by many to be the sexiest car ever made, and in the closing scene of this Ivan Slavov-directed clip, its kooky hydraulic suspension is utilized to rude effect. Slavov's editing is deft, and with Katchafire's trademark laidback reggae rhythms thrumming through a smokey speakeasy, it makes for a suitably slinky music video.

It's My Sin

Jan Hellriegel, Music Video, 1992

After roughly five years with band Cassandra's Ears, Jan Hellriegel went solo and managed to hit the top five of the Kiwi charts with both her first album, and first single. Hellriegel followed her debut hit 'The Way I Feel' with this, the title track from her 1992 album It's My Sin. The song highlights Hellriegel's distinctive voice; Matt Noonan's monochromatic video makes a different kind of music, by concentrating on close-ups of her face. In a 2017 YouTube conversation about the song's lyrics, Hellriegel argued she had become less judgemental about the idea of taking the less trodden path. 

Little Things

TrinityRoots, Music Video, 2001

This (mostly) black and white video stars late great actor Wi Kuki Kaa (Ngāti, Utu). The concept is simple but impactful: a close-up on Kaa's eye leads the viewer in and out of a series of memories. In combination with Kaa's performance — seated on a veranda, as family activities take place around him — Chris Graham's video works superbly to convey the essence of the song. The cinematography is by Adam Clark (Boy, the Oscar-nominated Two Cars, One Night). Julian Arahanga (Broken English) appears among the moving celebration of whānau and community.

You Make the Whole World Smile

The Red Nose Band featuring Hammond Gamble, Music Video, 1992

The video for this Red Nose Day chart-topper makes the most of a powerhouse combination: celebrities and cute babies. Although lead singer Hammond Gamble gets his share of screen time, the result is largely devoted to close-ups of perhaps the biggest pile-up of famous Kiwis to cram into a single music video. The faces include appearances early on by Simone Kessell, Ilona Rodgers, and Aussie actor Mark Raffety  plus The Wizard, sports legends Grant Fox, John Kirwan and Jeremy Coney, newsreaders Judy Bailey and Anita McNaught, and singers Tina Cross and Suzanne Lynch. 

Be Mine Tonight

Th' Dudes, Music Video, 1979

After three years of playing live, the first single from Th’ Dudes was this classic, chiming piece of pop written by Dave Dobbyn. The video was made at TVNZ’s Manchester St Studios in Christchurch. With Dobbyn taking lead vocal, there was no onstage role for Peter Urlich — so he sits at a table in the foreground of the empty nightclub set. Assistant floor manager Peter Bain-Hogg plucked a passerby off the street to play the waitress. The song would become an enduring Kiwi classic — three decades later, it closed out the final episode of Outrageous Fortune.

I Need Your Love

Golden Harvest, Music Video, 1977

'I Need Your Love' marked the biggest hit for the Kaukau brothers, and vocalist Karl Gordon. This performance sees Gordon grooving in satin blue waistcoat and bellbottoms, while Kevin Kaukau sneaks in a few guitar tricks inspired by Jimi Hendrix, on a guitar with an unusual attachment. Rip it Up writer Ken Williams described how the song's "ethereal, even fragile, drone jumped off the radio". It was judged Single of the Year at the 1978 NZ Music Awards; the band can be seen winning the award in the closing minutes of the Ready to Roll telecast from which this clip is taken.

Saturday Nights

Tiger Tones, Music Video, 2008

A grainy low-fi look belies the intricacies of this music video by Christchurch indie pop rockers Tiger Tones. The look of super-8 film and the bulk of the video being shot out the window of a moving car almost convince that it’s a simply recut homevideo. The subtly CG titles, slo-mo close ups of the band and lightning cuts matching the rapidly shrieking guitar suggest however, that something a bit more clever is at play. At the time of the song’s release Tiger Tunes had won Best Breakthrough Act at the 2007 bNet Awards, and were in the process of releasing their debut album.

Lightwork

Che Fu, Music Video, 2006

The video for this hymn to the joys of co-operation from Che Fu’s third album Beneath the Radar had its origins in the shot of him dressed like a Japanese warrior on the cover of his previous album The Navigator. Director and animator Shane Mason and artist Gary Yong (aka Enforce1) from The Cut Collective set out to provide a back story for that image. Taking inspiration from anime and old samurai films, they placed Che Fu in a post apocalyptic world with a band of guerrillas on a mission to reactivate music towers closed down by an evil overlord.

No Flint No Flame

Urban Disturbance, Music Video, 1992

An early example of Kiwi rap music, 'No Flint No Flame' was recorded for the first time while Urban Disturbance were still known as Leaders of Style. Lead by MC, beat maker, and future international radio star Zane Lowe, the crew are backed on this remake by firebreathers, who often come terrifyingly close to DJ Rob Salmon. In 2015 Lowe was part of the writing and producing team nominated for Best Album at the Grammy Awards (for Sam Smith's In the Lonely Hour)  a far cry from the Pasifika Streets he raps about here, 23 years earlier.

Duet (Lonely I Be)

Steve Abel and Kirsten Morrell, Music Video, 2006

This appropriately moody music video saw director Florian Habicht (Kaikohe Demolition) collaborating with musician Steve Abel, who had contributed to the soundtrack of Habicht's movie Woodenhead. The video moves between two puppets on a lonely plain, and close-ups of Abel and the guest vocalist who joins him on the track: Kirsten Morrell from Goldenhorse. The song is taken from Abel's award-winning debut album Little Death (2006). Habicht and Abel would work together again on the video for Abel's song 'Best Thing'. The puppets were created by Kiwi Oliver Smart.