‘Cold’ was another number one hit for dance act Deep Obsession. The video (one of two made for this track) arguably takes the title a trifle too little literally: extended studio close-ups of coldly-lit vocalists Zara Clark and Vanessa Kelly in blue eye makeup are contrasted with glimpses of the band performing live. Third member (and later director) Christopher Banks can be seen sporadically. The second of three consecutive chart-toppers for the band, ‘Cold’ saw Banks and Clark nominated for best songwriting at the 2000 NZ Music Awards.
This Elemeno P video sees the band performing inside a storage freezer in an ice cream factory. "There was no legitimate reason for shooting in a freezer," recalls director Greg Page ('Exit to the City', 'Super Gyration'). "I just enjoy torturing the bands I work with." The location was secured through Flying Fish Executive Producer James Moore, whose family owned an icecream factory in Otara. Page recalls the challenges of filming in below freezing temperatures here.
The penultimate Pop Mechanix single was an exploration of carnality, anchored by chiming guitars with vocals by Andrew McLennan (Coconut Rough and 'Sierra Leone'). It was one of the first music videos directed by Spot On video competition winner Paul Middleditch, who was still at school. He went on to make videos for Tim Finn and Tex Pistol, commercials, and 2009 movie Separation City. The location was a cold, disused office. “Luckily,” says bass player Paul Scott, “we were into leather jackets, big coats and damn big hair because the place was absolutely freezing”.
Zed was part of a wave of turn of the century Kiwi guitar bands that found chart success and popular followings. This old school Kiwi pop-rock tune finds music video interpretation via director Scott Cleator (who also envisioned Zed songs ‘Oh! Daisy’ and ‘I’m Cold’). Glorafilia keeps Ben from Zed waiting in the morning, tying ribbons in her white girl dreads (it’s a South Island thing), before science lab shenanigans, cruising in a convertible, Corsair Bay beach volleyball, fireplace bongos, Tintin t-shirts, nose-piercings and other relics from a 90s teen crush.
From The Phoenix Foundation’s second album Pegasus, ‘Hitchcock’ is an eerie “electro noir” instrumental tribute to the great film director. Reuben Sutherland’s remarkable clip (which he shot, directed, animated and edited) features a choreographed army of Russian Lada cars — created out of images shot with a stills camera and layered 90 times. What follows is a surreal, conservation-themed revisiting of the Cold War as the electric powered Ladas of the ‘Petrol Crimes Bureau’ are pitted against a gas guzzling 4x4 (bedecked with the Stars and Stripes).
"The season's old and the leaves have turned to gold / And the wind blows cold from the south ..." The song is mournful, dreamy and elegiac, and so is the music video, from Steve Young. The clip features amiably laidback performances by the band members, hanging out in various Dunedin locations — including synchronised guitar dancing (a la the Shadows) on a wintry-looking beach: grey clouds, pale blue sky and a charming "out now on Flying Nun" drawn in the sand as the closing shot. The orange $50 note in the busking bowl is a notable 80s relic.
The fall of the Iron Curtain was still several years away when Shona Laing wrote her first APRA Silver Scroll winner 'Soviet Snow'. The world had been "teasing at war like children" over decades of the arms race and Cold War brinksmanship and the threat of nuclear winter was very real. The video is a suitably chilly but dizzying montage that marries Russian iconography and Soviet imagery to the song's urgent synthesised beats. Laing later stripped 'Soviet Snow' of its synthpop trappings in an acoustic version on her 2007 album Pass the Whisper.
This cascading pop song from Wellington band Fur Patrol’s debut EP Starlifter accompanies an early music video from director Greg Page. Julia Deans and her band mates appear mired in concrete in a suburban swimming pool which begins to fill — but they play on, apparently oblivious to the rising water. The pool was owned by neighbours of Page’s parents in Palmerston North, who were happy to indulge him, but it was Fur Patrol who suffered for Page’s art as they coped with water that was very cold and not especially clean.