“This song is called ‘Medicine Man’ because music is my medicine, and failing all else in life, music remains the constant no matter who else is there.” So said Tama Waipara of the first single from his third album Fill Up the Silence, which was rated Best Roots Album at the 2014 NZ Music Awards. The song’s beat is credited to a Papua New Guinean influence, but Jessica Sanderson’s video roams widely: from Pasifika and colonial drummers to carpark breakdancing and getting lost inside headphones in a laundromat, from poi to pop and lock — to where “love is in the music”.
Directed by prolific music video maker turned movie director Jonathan King, this clip for pioneering hip hop duo Dam Native won Best Video at the 1997 NZ Music Awards. It evokes the look of a sepia-tinged colonial era photo, and the art direction —Edwardian suits and tokotoko (walking stick) — are beautifully realised. The film was then deliberately scratched to help it look aged. The result makes an effective backdrop to the song’s political lyrics. DJ Sir-Vere called the track “an original Aotearoa classic”.
The award-winning promo for King Kapisi's debut single is a family affair: bookended by shots of his two-year-old son, directed by his sister Sima and produced by another sister, Makerita. The song is a plea to his Samoan people to remember their pre-colonial past: “feed your kids not the church”. Filmed underwater at Wellington’s Kilbirnie Aquatic Centre, the video has islander Kapisi swimming through a sea of lava-lava. Made before Kapisi signed a record contract, the video won gongs at 1997’s BFM, Mai Time, and Flying Fish awards and a 2004 NZ On Air 1000 Music Video Celebration nod.