Directed by Rollo Wenlock (founder of video production tool Wipster), this dark, moody music video was shot in a studio with a lot of cooking oil, dodgy transmission and some flickering fluorescent lights. If you like watching well-oiled male torsos, you’re in luck. After gaining a new drummer, the band reinvented itself as Villainy, and went on to score NZ Music Award-winning albums Mode.Set.Clear. and Dead Sight.
Scenes of ordinary domestic activities such as cooking, knitting and doing the washing feature with the pixelated face video effect usually reserved for criminals and the like. Knox doesn't appear in the video, but directs in his usual simple but slyly clever way.
Taika Waititi's 80s extravaganza wouldn't have been complete without the man himself arriving on set in a DeLorean — the time-travelling car from Back to the Future. The clip for The Phoenix Foundation is another homage-packed example of lo-fi genius from the Oscar nominated director. Note how Eastern European-derived keyboardist Luke Buda is playing a 'Poland' synthesizer. Said Waititi: "I spotted the DeLorean parked near our flat in Mt Cook, and left a note under the wiper saying 'what year are you from?' Turns it was one of two owned by a local doctor."
Nick Sampson wrote Netherworld Dancing Toys' big hit 'For Today' during a summer spent working at a Taranaki freezing works. His love song has become a classic — aided in no small part by Annie Crummer's soaring vocal. The TVNZ video, directed by Radio With Pictures producer Brent Hansen, places the band in a studio (where Crummer sings with Kim Willoughby in a precursor to their time in When the Cat's Away) and on the Cook Strait ferry (where the shoot was nearly derailed when lunch in a Picton pub almost led to the band missing the return sailing).
The second single from Wellington's country crossover kings is a classic tale of lost love and the girl that got away: propelled by Nik Brown's fiddle, with Barry Saunders out front singing it like a cowboy. Director Waka Attewell's music video intersperses the band's performance with shots of Saunders in and around Wellington with a supporting cast of planes, trains and automobiles. The car is a cut-down Holden Belmont and there's a glimpse of the Cook Strait ferry (but the Warratahs' involvement with the Interislander is still a few years off).
Tama Renata’s memorable theme for Once Were Warriors embedded itself in the New Zealand psyche as much as the line “cook me some eggs”, or the ominous buzzing sounds of the pūrerehua. In this promo clip, the Herbs guitarist takes centre stage as he shreds on a custom stratocaster cast in traditional wood whakairo (carving). The shots of Renata playing are interspersed with iconic scenes from the movie, which launched its takeover of New Zealand cinemas in mid 1994, before screening around the globe. Tama Renata passed away on 4 November 2018.
Arriving in the first decade of Kiwi hip hop, this track edged into the top 20 of the Kiwi singles chart. The performance-based video was shot on the streets of South Auckland, in a mix of both black and white and colour. Lost Souls was made up of two Samoans, a Niuean, a Tongan and a Cook Islander. Two years after recording this tale of post-migration PI life in Aotearoa, Lost Tribe rapper Brotha D (Danny Leaosavai'i) co-founded legendary hip hop label Dawn Raid, with Andy Murnane.