Sixpack

Loves Ugly Children, Music Video, 1997

From the time-honoured music video making tradition of "throw a party, add a horse costume and film the results" comes a frenetic clip directed by Andrew Moore. Love's Ugly Children were at their belligerent best on this song from their second album. Drummer Jason Young was the waylaid missionary; and guitarist Simon McLaren got to talk to a horse on the phone and display hitherto-unseen break-dancing skills. The carpet of their flat came off second best in an encounter with some red body paint. Extra marks for the cheese and pineapple hedgehog.

Tears

The Crocodiles, Music Video, 1980

Band Spats demonstrated they could write a catchy song with 'New Wave Goodbye'. But it needed the addition of singer Jenny Morris, a name change to The Crocodiles and a track called 'Tears' for the public to really sit up and take notice. In the video, drummer Bruno Lawrence hangs around next to a shady lamp post while Morris passes by, and the band's bubblegum coloured costumes positively shine against an all white set. After reaching number 17 on the NZ singles charts, 'Tears' won the APRA Silver Scroll songwriting award for 1980.

As the Sun Goes Down

Everything that Flies, Music Video, 1986

The video for this 1986 synth-pop song sees Everything that Flies singer Dianne Swann – seen in a changing palette of colour tones – striding on the waterfront past a Greenpeace ship; intense in a restaurant, after hours; and singing in a studio with the band. An early credit for music video director Kerry Brown, the clip won Best Video at the 1986 NZ Music Awards. Song trivia: the single’s sleeve won Best Cover, and was designed by future Oscar-winning costume designer Ngila Dickson. Swann would soon join female Kiwi supergroup When the Cats Away.

Fuji

Minuit, Music Video, 2006

Featuring Minuit performing a kooky WWII style gig in a smokey sake bar at the foot of Mount Fuji, this lavish clip merges stunning Japanese imagery and costuming with enchanting choreography. The video from choreographer turned director Alyx Duncan (The Red House) won gongs for Best Cinematographer and Best Editor at the 2006 Kodak Music Video Awards.

Something in the Water

Brooke Fraser, Music Video, 2010

'Something in the Water', from singer-songwriter Brooke Fraser's third album Flags, is a giddy, infectious love song with a rollicking country/folk setting. It was voted Most Performed Song of the Year at the 2010 APRA Silver Scrolls. The partly animated video, made by the Special Problems production team of Campbell Hooper and Joel Kefali, loosely recasts the song as Homer's Odyssey with a multi-costumed Fraser as Penelope waiting for her Odysseus to return from across the water (but not above a playful poke of the tongue to finish off proceedings).

Walk Right Up

Ladi6, Music Video, 2007

Luxurious colours and swanky costumes abound in this music video directed by the multi-talented Oscar Kightley (Sione's Wedding, Harry). Featured are cameos from Scribe and the director himself. The simple but elegantly-executed concept sees Ladi6 (aka Karoline Tamati) alternate between channelling Billie Holiday and streetwise personas. The song is taken from the debut Ladi6 album Time is Not Much (2008), which debuted at number four on the New Zealand music charts. 

I'm Lame

The Sneaks, Music Video, 2007

This video certainly has an out of the box concept: cameras follow the band as they spend a day at races, gambling the money given to them by NZ On Air to make their music video. The hope is that they they will win big and be able to afford an even better clip. Cue the finale, where the band don silly costumes and let loose with a bunch of fireworks. I'm Lame was nominated for a b-net Award, and came second at the Night Vision Film Competition in Dunedin. The song appeared on both EP PEP Sounds and The Sneaks' 2007 self-titled album.

Donka

Headless Chickens, Music Video, 1988–1988

With its skittering drum loops and unsteady vocals punctuated with bursts of industrial-strength noise, Donka is an early example of Headless Chickens’ ever-evolving sound. Director Stuart Page (working with the Chickens' Grant Fell) cuts together a wild collage to echo the song’s mood swings. Chris Matthews' deadpan delivery to camera — occasionally in butoh-type face paint — provides a spot of calm amongst the blizzard of grotesque close-ups, absurd costumes, time-lapse and triple exposures. Fell wrote later that the video cost $527.55 to make.

Beatnik

The Clean, Music Video, 1982

A Texan stops by "One Day At The Coffee Bar", and confronted by kaftan wearing, pot smoking beatniks, tries to enjoy a cuppa. Silly costuming, delightful comic timing and hammy performances afford this clip legendary status amongst NZ's finest.

Smoke

Batucada Sound Machine, Music Video, 2008

An industrial backdrop is the smouldering set for tribal-style dancing, phosphorescent make-up and costuming, and a strong performance from guest vocalist Che Fu. Percussive samba rhythms kick off proceddings and BSM's infamous horn section, the Traxedos, make a flashy appearance, too.