Scenes of ordinary domestic activities such as cooking, knitting and doing the washing feature with the pixelated face video effect usually reserved for criminals and the like. Knox doesn't appear in the video, but directs in his usual simple but slyly clever way.
It’s standard practice for a music video to complement a song but not on this angry media denunciation from a mid-90s hip-hop partnership featuring MC OJ and the Rhythm Slave and Darryl 'DLT' Thompson. The Josh Frizzell directed mini-epic allows them to channel their inner Tarantino in a drama featuring an Eastern European femme fatale, a criminal mastermind, a bomb, a speeding car, code breaking and the men’s toilet at Auckland’s Hotel DeBrett. Meanwhile, the music functions very much as a soundtrack as it fades in and out of the action.