In a Mika-inspired cross cultural collision, this Māori music and comedy group blends traditional Māoritanga with the metrosexual world of fashion and beauty. Founded by former C4 presenter Jermaine Leef in 2010, they launched with this video which debuted on YouTube and received 100,000 views in 10 days. From Queen Street to the beach and bush, their appearance moves from Outkast-inspired nerd chic to a style best described as high camp haka; and boy band posturing mixes with lyrics tackling what it means to be a modern 'Māori boy' (“I play my Nintendo everyday”).
Prank phone calls were more radio DJ Kevin Black’s on-air stock in trade, but he fronted an unlikely Top 20 hit with this spoof of Deane Waretini’s 1981 chart topper ‘The Bridge’. With more than a little help from his Radio Hauraki creative team, a plea for cross cultural harmony was transformed into a novelty song celebration of a largely unsung domestic appliance. Blackie was front and centre with the souped up fridge in the video shot by TVNZ in Wellington, but producer Kim Adamson was the singer and co-writer (in addition to playing the dodgy salesman).