The video was directed by Mark Williams (aka MC Slave) and the concept was born over yum cha sessions with the band. In the clip the Fat Freddy's crew are abducted by mad scientist and former child prodigy musician Boondigga (Taungaroa Emile). Taunted by FFD's soul sounds, he conducts a lab experiment to extract the music from their brains.
Set in a Grey Lynn fish'n'chip shop, this clip delivers a killer kai moana concept, when it's revealed that the greasy takeaway is merely a front for the club downstairs. Winner of Best Music Video at the 2006 Vodafone NZ Music Awards, the video features a host of cameos in addition to the members of Fat Freddy's Drop: including Danielle Cormack, Ladi6, John Campbell and Carol Hirschfeld. It was directed by Mark 'Slave' Williams, sometime MC for the band. The track was part of Fat Freddy's first studio album Based on a True Story, one of the biggest-selling in Kiwi history.
To cast the many faces in this video, director Greg Page put up an advertisement in an Asian food hall. The clip combines band PanAm rock and rolling in a warehouse, with shots of various Asian women larking around in a photo booth, and leaving (subtitled) messages for the band. Director and musician Greg Page has gone on to direct dozens more music videos (including clips for The Datsuns and Elemeno P), animated shorts, and 2003 horror movie The Locals.
If the Wool Board rocked, Steriogram’s ‘Walkie Talkie Man’ video would be the result. It uses wool to create people, instruments and tall buildings. A King Kong-like character scales Hollywood’s Capitol tower to kidnap singer Tyson Kennedy: inevitably, this warm fuzzy has to unravel. The ingenious stop-motion animation was made in New York by Frenchman Michel Gondry (director of feature Eternal Sunshine of the Spotless Mind, and notable promos for Radiohead and Beck). The video – and the song’s use in an iPod advert – brought Steriogram worldwide exposure.
This cautionary tale about the perils of lost love comes from singer-songwriter Greg Johnson's third album Vine Street Stories (named for the address of the Auckland house where it was recorded). Director James Holt (a flatmate at the time) shot the clip on 35mm and gave it a rich, golden-hued setting of brocades, leathers, candles and curtains to showcase musicians including Pagan Records founder (and broadcaster) Trevor Reekie and Johnny Fleury (father of Zowie) on Chapman Stick. Boh Runga contributes vocals (around the time she formed her own band Stellar*).
This soulful ballad highlights Chong-Nee on the mic, backed by horns and strings. The song is taken from his debut album Just Getting By On Love (2006). Inspired by classic singers like Al Green, Chong-Nee set out to record a number of songs live, including this one. Befitting the song's old school stylings, director Martha Jeffries uses an extremely narrow colour palette. Jeffries also helmed the music videos for Chong-Nee singles 'Black Widow' and 'Scenarios'.
A piece of classic pop, this jaunty love song was co-written by former Brunettes member Lawrence Arabia (aka James Milne) and The Phoenix Foundation’s Luke Buda — and it won the pair the prestigious APRA Silver Scroll songwriting award in 2009. Director Luke Savage’s warts-and-all video won’t land him a lot of work making lingerie commercials as his suburban swingers’ slumber party celebrates the human body and its imperfections in a way not often seen in music videos. Meanwhile, Milne remains poker-faced in the midst of the fleshy jiggling and wobbling.
The making of this Anika Moa video arguably puts the singer's heady early rise in a nutshell. American label Atlantic Records flew an executive down to New Zealand to monitor proceedings, and ensure that the singer looked as slim on screen as possible. Moa and director Justin Pemberton came up with the idea of Moa lusting after every male she passes. The taxi is driven by actor Antony Starr (before Outrageous Fortune). As for Moa, she soon returned home from the US. A local top five hit, the song ended up on the soundtrack of Julia Roberts romance America’s Sweethearts.
On this song from her debut EP, bilingual Wellington singer/songwriter Ria Hall marries her respect for tradition and her use of te reo and kapa haka to the very contemporary beats of producer Riki Gooch (Eru Dangerspiel, Trinity Roots). This mix of old and new is echoed in director Jessica Sanderson's video. It casts Hall as four characters drawn from mythology to ward off the evil of Babylon and is set against a strikingly modern dreamscape of video effects, imagery and lighting. It won Best Video by a Māori Artist at the 2012 Māori Music Awards.
Don’t mess with the Black Seeds! The band members run amok in a government office when they are wrongly accused of civil disobedience. Heads get photocopied, computers get beaten up, and chaos rules in this clip made by director James Barr. Look out for Bret McKenzie, of Flight of the Conchords fame, who was a member of the band at the time. 'Hey Son' is taken from the band's 2001 debut album Keep on Pushing.