The video was directed by Mark Williams (aka MC Slave) and the concept was born over yum cha sessions with the band. In the clip the Fat Freddy's crew are abducted by mad scientist and former child prodigy musician Boondigga (Taungaroa Emile). Taunted by FFD's soul sounds, he conducts a lab experiment to extract the music from their brains.
Set in a Grey Lynn fish'n'chip shop, this clip delivers a killer kai moana concept, when it's revealed that the greasy takeaway is merely a front for the club downstairs. Winner of Best Music Video at the 2006 Vodafone NZ Music Awards, the video features a host of cameos in addition to the members of Fat Freddy's Drop: including Danielle Cormack, Ladi6, John Campbell and Carol Hirschfeld. It was directed by Mark 'Slave' Williams, sometime MC for the band. The track was part of Fat Freddy's first studio album Based on a True Story, one of the biggest-selling in Kiwi history.
To cast the many faces in this video, director Greg Page put up an advertisement in an Asian food hall. The clip combines band PanAm rock and rolling in a warehouse, with shots of various Asian women larking around in a photo booth, and leaving (subtitled) messages for the band. Director and musician Greg Page has gone on to direct dozens more music videos (including clips for The Datsuns and Elemeno P), animated shorts, and 2003 horror movie The Locals.
With her second ever video, director Kezia Barnett established herself as a major industry talent. Buck It Up won Best Group Video at the Juice TV Awards 2004. "I went to art school with Rodney. At one school ball he was the Queen of the Ball and I was the King! The video idea was influenced by my brush with death and hospital stay earlier that year. Needless to say I was delirious and had visions. You can see the band pop up throughout the video - especially Rodney." Kezia Barnett - March 09
Don’t mess with the Black Seeds! The band members run amok in a government office when they are wrongly accused of civil disobedience. Heads get photocopied, computers get beaten up, and chaos rules in this clip made by director James Barr. Look out for Bret McKenzie, of Flight of the Conchords fame, who was a member of the band at the time. 'Hey Son' is taken from the band's 2001 debut album Keep on Pushing.
The first single from Goldenhorse's second album is an insistent lover's plea that marries Kirsten Morrell's vocal dexterity to a driving tempo. In the music video for the Auckland folky rockers director Adam Jones disdains the big wide shot for disembodied images and details of the musicians performing. A vibrant Morrell, resplendent in red (rather than the lyric's lady in white) captures the centre of attention, with her band mates providing a textured background — and workout for the focus puller.
The video for Shihad’s 'Wait And See' has the band shot in sepia, and trapped in industrial landscapes. Caught in the confines of a factory, the band face tentacles growing out of the walls and a mystery typewriter that seems central to proceedings. Mimicking surveillance footage, the video is made up of fast cuts and shaky shots. The song features on their EP Blue Light Disco, and was later rerecorded for number one album The General Electric. In 2000 the clip won director Reuben Sutherland the first of two consecutive Best Music Video gongs, at the Coca-Cola NZ Music Awards.
When Bic Runga broke out in 1996, 'Drive' was the lead single from her hit album of the same name. Opting to stay with the simplicity of her original demo clearly paid off: the song earned then 20-year-old Runga the 1996 APRA Silver Scroll Songwriting Award. Director Justin Pemberton wisely creates a video that matches the song. Alternating black and white with colour provides a moody feel without drawing attention to itself, leaving Runga to deliver a delicate performance on a song that would have a major impact on her career.
Prolific music video director Jonathan King delivers a simple but finely-executed clip with this anthem for the jilted. Although the band act like nothing is wrong and pull off an artful mime, it soon becomes clear that they have no instruments. Shot in extremely narrow focus, singer Julia Deans' sometimes wistful, sometimes sneering performance matches the brooding tone of the song, which topped the Kiwi charts despite initial disinterest from mainstream radio. The clip was shot at Verona Cafe on Auckland's K Road. 'Lydia' marked the third single from the band's first album Pet.
Director Tom Gould takes hip hop to the Hokianga in his promo for the 2013 David Dallas single. Framed around Dallas rapping in historic St Gabriel’s Church, it lays the song’s urban R&B over images of the title activity — a young boy runnin' free on a Mitimiti road, and galloping horses on a far northern beach. Gould: "I wanted to film something that was bigger than just a human running. I wanted the visual to escalate in the same way that the song does." The video is nominated for a 2014 Tui Award; the song featured on the soundtrack of video game FIFA 14.