The video was directed by Mark Williams (aka MC Slave) and the concept was born over yum cha sessions with the band. In the clip the Fat Freddy's crew are abducted by mad scientist and former child prodigy musician Boondigga (Taungaroa Emile). Taunted by FFD's soul sounds, he conducts a lab experiment to extract the music from their brains.
Set in a Grey Lynn fish'n'chip shop, this clip delivers a killer kai moana concept, when it's revealed that the greasy takeaway is merely a front for the club downstairs. Winner of Best Music Video at the 2006 Vodafone NZ Music Awards, the video features a host of cameos in addition to the members of Fat Freddy's Drop: including Danielle Cormack, Ladi6, John Campbell and Carol Hirschfeld. It was directed by Mark 'Slave' Williams, sometime MC for the band. The track was part of Fat Freddy's first studio album Based on a True Story, one of the biggest-selling in Kiwi history.
To cast the many faces in this video, director Greg Page put up an advertisement in an Asian food hall. The clip combines band PanAm rock and rolling in a warehouse, with shots of various Asian women larking around in a photo booth, and leaving (subtitled) messages for the band. Director and musician Greg Page has gone on to direct dozens more music videos (including clips for The Datsuns and Elemeno P), animated shorts, and 2003 horror movie The Locals.
Shot near Anawhata Beach, west of Auckland, this clip from award-winning music video director Sam Peacocke (Manurewa, Shihad - Beautiful Machine) offers shades of classic Vincent Ward film Vigil, thanks to its images of moody rural landscapes, and kids watching bleak relationships go bad. Blindspott perform the track against foreboding macrocarpas which have a life of their own. The clip was judged Best Rock Video in the 2007 Vodafone Juice TV Awards.
Contemporary troubadours Marlon Williams and Delaney Davidson delve deep into the sounds of traditional country music. After co-writing ‘Bloodletter’, from their debut album Sad but True: Volume 1, they won the NZ Music Award for Country Song of the Year. The gothic tale of tragedy and misery is visualised by director Tim McIness via a Once Upon a Time in The South horseback pursuit, as Williams tracks a fleeing Davidson. The wide open spaces of mid-Canterbury’s Mesopotamia Station make an admirable substitute for the frontier’s big sky country.
In 2006 photographer Greg Semu was offered the first residency at indigenous museum Quai Branly in Paris. Just over a decade earlier his debut exhibition was on at Auckland Art Gallery — and he was making an award-nominated music video for the Sisters Underground, with veteran video director Kerry Brown. Set around Mangere Bridge, their clip exudes a palpable warmth, even if the lyrical references to MAC-10s and a hot and cruel June morning are nods to MC Hassanah’s Nigerian origins, rather than the South Auckland suburb. The song got to number six on the Kiwi charts.
With its skittering drum loops and unsteady vocals punctuated with bursts of industrial-strength noise, Donka is an early example of Headless Chickens’ ever-evolving sound. Director Stuart Page (working with the Chickens' Grant Fell) cuts together a wild collage to echo the song’s mood swings. Chris Matthews' deadpan delivery to camera — occasionally in butoh-type face paint — provides a spot of calm amongst the blizzard of grotesque close-ups, absurd costumes, time-lapse and triple exposures. Fell wrote later that the video cost $527.55 to make.
The second single from Wellington's country crossover kings is a classic tale of lost love and the girl that got away: propelled by Nik Brown's fiddle, with Barry Saunders out front singing it like a cowboy. Director Waka Attewell's music video intersperses the band's performance with shots of Saunders in and around Wellington with a supporting cast of planes, trains and automobiles. The car is a cut-down Holden Belmont and there's a glimpse of the Cook Strait ferry (but the Warratahs' involvement with the Interislander is still a few years off).
Amidst a tale of despair in the city, a staunch 'no nukes' message is delivered with aplomb by Che Fu in this performance-based promo for his collaboration with hip hop legend DLT. "Come test me like a bomb straight from Murda-roa / How comes I got cyclops fish in my water / A Nation of Pacific lambs to the slaughter / Three eyes for my son and an extra foot for my daughter". Acclaimed music video director Kerry Brown uses bold urban Pacific imagery to accompany this chart-topping track with its deceptively catchy chorus: "Living in the city ain't so bad ..."
The opening images of this video — the swinging guitar, fingers on the fretboard — make for a defining moment in Kiwi music video history. The clip was actually shot in Australia; by the time they recorded the song, The Swingers had relocated from Aotearoa to Melbourne. They would soon be history. Aussie cinematographer/ director Ray Argall ('World Where You Live') matches the beloved composition with colourful images, quirky humour, and an infectious dance finale. In 2001 music organisation APRA voted the chart topper fourth on their list of the top Kiwi songs to date.