From Straitjacket Fits’ third and final album Blow, ‘If I Were You’ keeps its hand on the sonic brake, while providing contrast with the melodic sounds of recently departed bandmember Andrew Brough. Director Andrew Dominik’s moody music video accents Shayne Carter’s niggly ‘agony uncle’ lyrical advice via fireworks, watery prism effects and lip close-ups. The Fits’ final single made APRA’s Top 100 Kiwi song list. Dominik went on to direct Chopper, Killing Them Softly and acclaimed Nick Cave documentary One More Time with Feeling.
Herbs visited the troubled East Coast town of Ruatoria in 1987, bringing music and aroha. They left with a documentary and this music video, which shows the band meeting and performing for the locals. Both The Power of Music and the music video were co-directed by Lee Tamahori (Once Were Warriors ) — in one of his earliest turns as director —and cinematographer John Day (Room that Echoes). The ode to love and harmony was judged Best Music Video at the 1987 New Zealand Music Awards.
In 1968 John Rowles scored a top three hit in the UK. Late that year he returned to New Zealand to a rapturous welcome. A fly-on-the-wall documentary was made about his homecoming tour, from which this clip of Rowles performing ‘M’Lady’ is taken. On the tour he launched 'M’Lady' as his next NZ single; he tells an Auckland DJ that it's his best "uptempo" song yet, and the tune scores scenes of Rowles galavanting around a playground with a cigar, pretending to drive a tractor, and licking an ice cream on the beach. 'M’Lady' went on to top the Kiwi charts.
This uplifting promotional clip is as famous as the chartbusting song. Accompanied by Jo, the breakdancing guide, for a tour of Patea and surrounds, the Patea Māori Club are captured "bopping and twirling like piwakawaka": at the local marae, in Wellington's Manners Mall, and on Patea’s main street, where milk tankers and sheep trucks pass by the Aotea canoe remembrance arch. So does the impresario himself: Dalvanius does a pūkana out a car window. In 2010 'Poi E' re-entered the charts thanks to Taika Waititi hit Boy. A documentary on the song was released in 2016.