After ten years performing together, Ardijah released their debut album Take a Chance to platinum sales and a 1988 NZ Music Award for Most Promising Group. One of three Top 10 hits off the album, 'Time Makes a Wine' is punctuated by clever light direction and a bright colour palette. All the way through silhouettes, smoke and an upright bass add to the video’s visual appeal. A few questionable hairstyles aside however, it’s the bright animation, reminiscent of A-ha’s classic Take On Me video (and only a couple of years after), that proves the most eye-catching.
"Hey you, you’ve got the moves … I can’t refuse!" Aishah and the Fan Club scored a run of pop hits in New Zealand and Malaysia in the late 80s with songs like 'Sensation' and this single (which peaked at No.8 in the charts). This bold studio-set video, directed by Paul Middleditch, won Best Music Video at the 1989 New Zealand Music Awards. With paint splashes, leather jackets, shades, silhouetted choreography, Dr Martens, and slick camera moves and editing, it’s an unmistakably 80s video, coupling the crisp pop beats with a fashion shoot or dance floor vibe.
The penultimate Pop Mechanix single was an exploration of carnality, anchored by chiming guitars with vocals by Andrew McLennan (Coconut Rough and 'Sierra Leone'). It was one of the first music videos directed by Spot On video competition winner Paul Middleditch, who was still at school. He went on to make videos for Tim Finn and Tex Pistol, commercials, and 2009 movie Separation City. The location was a cold, disused office. “Luckily,” says bass player Paul Scott, “we were into leather jackets, big coats and damn big hair because the place was absolutely freezing”.
For this lush, spacious ballad, then teenage director Paul Middleditch continues the striking visual style he had established a year earlier with his video for previous Tex Pistol hit, 'The Game of Love'. Tex (Ian Morris) wears the same outfit, while his brother Rikki is clad in the reverse — white shirt and black jeans. Backing vocalist Callie Blood appears again (although she didn't actually sing on this recording), a choir of children is added, and some behind-the-scenes shots of the crew — but the set is free of surface water or falling rain this time.
The video for Tex Pistol's chart-topping, electro-pop remake of 60s track 'The Game of Love' was a stylish triumph for budding teenage director Paul Middleditch. Tex Pistol — aka former Th'Dudes member Ian Morris — is dressed in black and white, with silver tipped cowboy boots and a red semi-acoustic guitar. Suiting the less is more approach of the remake, the video features Morris and backing vocalist Callie Blood in a world of darkness, rain and reflective surfaces. 'The Game of Love' hit number one for one week; copies of the single ran out early on.
This Shihad classic has a classic video to match. With primary colours accentuated and the energy levels of Shihad turned up to match, the band members perform and bustle about in a film studio in one extended shot, without any edits. The time and motion tomfoolery is surely handled; someone has had the bright idea of putting developing Polaroid photos at the bottom of the frame, in order to show that the whole video is unravelling in one continuous scene. Directed by Mark Hartley, Home Again was judged Best Video at the 1998 New Zealand Music Awards.
As band member Haddon Smith points out, "you get the feeling Richard Bell knows what he's doing". And having produced renowned music videos for the likes of Depeche Mode, U2 and Nirvana, you have to agree with him. Bell's captivating concept, astute editing and spectacular set unite to deliver a thing of pure delight. "We designed our own rooms. Mine is essentially my room in Auckland recreated in a small cube in an old warehouse somewhere in Christchurch!" Haddon Smith - April 09
Chris Knox mines his immediate, 1981-era surroundings for this elaborate stop-motion clip. Record players go crazy, sleeping bags swallow people, and hardly anyone on screen seems to have a face. On the telly are Springboks and protests, plus the Ready to Roll top 20 countdown. And all this unravels a full two decades before editing programme Final Cut Pro made homespun hip again, and directors like Michel Gondry (The Science of Sleep) started popularising the craft aesthetic.
A simple performance-based video for this perfect south seas pop song. Craft-work decorates the frames, and the flickering moody street scenes look genuinely artful but were apparently caused by a camera jam in the clockwork Bolex used to shoot the clip. The video was filmed in London and edited at TVNZ Christchurch.
Mark Trethewey's extraordinary clip successfully captures an unsettling techie, industrial vibe, complete with strangely beautiful post apocalyptic cityscapes, and striking special effects. Skillfully edited, the video adheres faithfully to the intricacies of this DnB colossus, affording the track spectacular depth and authority.