Don't Fight it Marsha, It's Bigger Than Both of Us

Blam Blam Blam, Music Video, 1981

Blam Blam Blam’s second hit from 1981 was angular and artsy, hook-filled but unsettling: all qualities captured in a theatrical video, directed by Andrew Shaw. Clowns, magicians, fire-eaters and trick cyclists join the band, while actors play out the saga of ‘Don’t Fight It, Marsha’. The actors — including Phillip Gordon (Came a Hot Friday), Michael Hurst and Donogh Rees (Constance) — were directed by Harry Sinclair, who would later join Blam band member Don McGlashan in The Front Lawn. The Len Lye-style scratch effects were by Jenny Pullar, the Blams’ lighting designer.

We Gon Ride

Dei Hamo, Music Video, 2003

Director Chris Graham delivers five minutes of cars, comedy and eye candy in this slick who's who of the 2003 Kiwi scene. Featuring DJ Sir-Vere, VJ Jane Yee, ex sports star Matthew Ridge and Paul Holmes (well actually he was a no show — but his understudy made an appearance), the clip succeeded in planting a relatively unknown hip hop artist squarely on the front page. The result was the biggest selling Kiwi single of the year (it went platinum, and spent five weeks at number one). Named Best Video at the 2005 NZ Music Awards, it cost at least $50,000 to make. 

Walking Off a Cliff Again

The Mint Chicks, Music Video, 2006

Another treasure from director Sam Peacocke — who also directed Vodafone Award-winning Mint Chicks video Crazy? Yes! Dumb? No! — this promo channels the kind of obtuse storyline that Mint Chicks songs were known for. It opens on a tiny lego band ordering a comatose man in a rabbit hat to help them. Sulky teenagers, feuding couples and a high dive into a tin bathtub complete the outlandishly art-directed picture, before arriving at the clip's high-water mark — the bunny boils over.

Black Box

Stan Walker, Music Video, 2009

‘Black Box’ was the winning song for Australian Idol victor Stan Walker. His first music video was shot in Sydney two days after his triumph. It's set at a mansion poolside party, with Idol finalists and family members among the extras. The black box in question might hold the records of a romantic crash, not an aviation disaster, but this recriminatory look back at a failed relationship brought sweet success for Walker. It spent 10 consecutive weeks at the top of the New Zealand singles chart, and won four Tuis at the 2010 NZ Music Awards.

Seek Know More

50Hz, Music Video, 2002

Set in the board rooms, and on the streets and trolley buses of the capital, Nektar Films' polished clip stars Ladi6 (Karoline Tamati). It portrays the quest for "success" in a hostile corporate world, contrasted with life on the street, and seems to ask - is it all worth it?  Look out for actor Julian Arahanga and Loop Recordings head honcho Mikee Tucker at the board table.

January's Well

Reb Fountain, Music Video, 2008

'January's Well' is one of a number of very different looking videos Auckland singer-songwriter Reb Fountain has made with director Anton Steel. It's an eerie, gothic ghost story set in Auckland's Domain which follows the spirit of a young girl (Fountain's daughter — her son is up a tree) who goes in search of music being played in the forest and meets other ghost children along the way. The appearance of Fountain's band, The Bandits, was inspired by Todd Haynes' Bob Dylan film I'm Not There (a look with particular resonance for California born Fountain).

Exit to the City

The D4, Music Video, 2001

This classic video takes a band, then throws them in the back of a moving vehicle as they try to play their song without falling over. Greg Page, a music video veteran ('Verona', 'Stop the Music'), remembers that "the concept was enormous, but sadly unrealised. But what we ended up with was a piece of magic I've never quite been able to reproduce." He talks about making this and another D4 video in a single weekend, here.

In Colour

Shapeshifter, Music Video, 2013

Electronic soul band Shapeshifter is one of the NZ acts whose songs were covered by international artists in Nick Dwyer’s Making Tracks TV series. Dwyer takes that relationship a step further with this infectious music video for one of the singles from their fourth album Delta. He accompanies their lyrics, about putting aside the pressures and problems of everyday life, with a series of vibrant images from around the world. Gathered during his globetrotting, they celebrate human connection and the simple pleasures afforded by music (and a NZ 1990 t-shirt).

Māori Boy

JGeek and The Geeks, Music Video, 2012

In a Mika-inspired cross cultural collision, this Māori music and comedy group blends traditional Māoritanga with the metrosexual world of fashion and beauty. Founded by former C4 presenter Jermaine Leef in 2010, they launched with this video which debuted on YouTube and received 100,000 views in 10 days. From Queen Street to the beach and bush, their appearance moves from Outkast-inspired nerd chic to a style best described as high camp haka; and boy band posturing mixes with lyrics tackling what it means to be a modern 'Māori boy' (“I play my Nintendo everyday”).

Calliope!

The Veils, Music Video, 2006

This performance clip for The Veils is given a distinctive edge using various effects that add a moody, jittery vibe. The overlaid animations — moths trace arcs in the air, shadows move in the background, and the moon and stars make an appearance  — add a mood of underworld ethereality, and an echo of the silent movie era. The clip was made by the Brownlee brothers (not the English triathletes). It was nominated for video of the year in the 2007 Juice TV awards. The song is taken from second Veils album Nux Vomica.