Goodshirt's attention-grabbing promos were typified by high concepts rendered with low-budget No 8 wire smarts — often with game participation from the band members. This mind-bending creation by director (and ex-Supergroover) Joe Lonie is no exception: a Mazda 929 (or an Austin 1300, if you watch the video's other version) is re-deconstructed, before leaving in a cloud of smoke, loaded with frog men. Lead singer Rodney Fisher gives the standout performance. He had to sing every lyric backwards to achieve the desired time-warping end result.
Chris Knox directs his own face in this video for his classic Kiwi love song. The camera gradually pulls out from an extreme close up of Knox's face to a living room full of family and friends. Jump-cutting on the beat, Knox, with trademark simple-but-effective style, effectively fuses lyrics, song and an impassioned performance. Interestingly, in his ScreenTalk interview, Knox says he now regrets using a solarising video effect in the later part of the clip.
The decision to tightly frame lead singer Jeremy Redmore's face in this clip by Stephen Tolfrey was clearly a no brainer. Redmore's performance brings a wholehearted sincerity to a clip that at one point was simultaneously number one on both C4 and Juice TV. Peppy editing, epistolary effects and bold camerawork add the final ingredients to a promo that serves both song and band.
Illustrator/director Leah Morgan's beautifully crafted clip cleverly captures both angst and beauty through captivating special effects and a stunning palette. "We shot against a green screen, with the band members positioned on a lazy Susan. The thing that killed me was a low angle shot where I was spinning and looking down: I turned pretty green (which must have been problematic in post)." Mathew Bosher, March 09
Band in the forest rock conventions rule, in this music promo from British video director Gina Birch (of post-punk outfit The Raincoats). Band parks their tour van in the forest; band gets out instruments, and plays song in and around (and on top of) van, and on nearby tree stumps; band clowns around and runs through the trees. It's all good natural fun, in the Flying Nun tradition of simple but effective music videos.
Mi-Sex moved further into the futuristic sci-fi world signalled by their hit single ‘Computer Games’ with the release of their chart topping second album Space Race in 1980. The lead-off single ‘People’ emerged at a time when the world was still coming to grips with cloning, genetic engineering and test tube babies. The video showcases the band’s well honed combination of techno-pop and the more straight ahead rock’n’roll beloved of Australian pub audiences — with some visual special effects reserved for the future shock of the spoken segment.
One Fell Swoop offers more DIY ingenuity from the man who has made an art form out of simplicity: a hand hypnotically moves back and forth, revealing a new notepaper lyric with each motion. The result makes for a surprisingly mesmerising video, with interludes of Knox singing in front of a chaotically shifting background seeming startling by comparison. Some neat visual effects near the end leave Knox’s face disappearing into the background, a noticeable leap from the rest of the clip’s lo-fi sensibilities. Knox directed the video with then partner Barbara Ward.
From Straitjacket Fits’ third and final album Blow, ‘If I Were You’ keeps its hand on the sonic brake, while providing contrast with the melodic sounds of recently departed bandmember Andrew Brough. Director Andrew Dominik’s moody music video accents Shayne Carter’s niggly ‘agony uncle’ lyrical advice via fireworks, watery prism effects and lip close-ups. The Fits’ final single made APRA’s Top 100 Kiwi song list. Dominik went on to direct Chopper, Killing Them Softly and acclaimed Nick Cave documentary One More Time with Feeling.
A remixed version of a lighter song from hip-hopper King Kapisi’s third album Dominant Species, this down and dirty number gets a burlesque style treatment from director Sam Peacocke. Behind the Old West frontage of ‘King Kap’s Confectionary’ store (where the new flavour is coconut), a very dapper King Kapisi presides over a hallucinatory mix of candy, dancing girls, Donnie Darko-inspired rabbit suits — and a striking smoke effect, created from ink spreading on water. Lollipop was voted Best Hip Hop Video at the 2006 Juice TV Awards.
This black and white performance music video is taken from debut album Live at Bats (2004), back when the plan was for the Fly My Pretties ensemble to be a one-off project. Written and sung by Age Pryor — with vocal help from Tessa Rain — the gentle folk song is enhanced by simple but effective shooting, and attentive use of split-screen editing. The track was recorded in Wellington's Bats Theatre.