A triumph of imagination and creativity over budget, this now classic Jonathan Ogilvie clip cost just $250 to make, and the song is probably their best known. Coloured cellophane and a projector created the far out psychedelic look on the band members’ underwater heads; the performance shots capture the Fits on the back of a truck, going through the Lyttelton tunnel. The ever-cool Shayne Carter snarl is supported by an almost-mullet — apparently self-styled.
Indie legend Chris Knox puts the posturing of Movember to shame in this animated single-frame clip. Knox goes from long hair to no hair, hairless to hirsute, bald to bearded, and every style in between. Has there ever been a more effective choreographing of one’s own personal style and grooming? A DIY high concept masterclass of Knox's directing talents. Brilliant!
With her second ever video, director Kezia Barnett established herself as a major industry talent. Buck It Up won Best Group Video at the Juice TV Awards 2004. "I went to art school with Rodney. At one school ball he was the Queen of the Ball and I was the King! The video idea was influenced by my brush with death and hospital stay earlier that year. Needless to say I was delirious and had visions. You can see the band pop up throughout the video - especially Rodney." Kezia Barnett - March 09
One of the gentler songs on Shona Laing's 1992 album New on Earth, this warm, Latin-tinged number is in polar opposition to the staunch, synth-laden stylings that won attention on her previous release South. Karyn Hay's purposefully minimal clip concentrates exclusively on Laing, highlighted by red and blue filters as she plays acoustic guitar. Elsewhere, the stylised symbols seen on her face form part of an interstellar background. Laing has called New on Earth "the best record I ever made". Mercy of Love won Laing her second Silver Scroll songwiting award in 1992.
Stuart Page's work is sometimes controversial, often breathtakingly beautiful, and always memorable. And Killer Clown, one of the most exhilaratingly engaging and original music videos NZ has ever produced, is no exception. The delightful colours, simple special effects and outstanding performances merge to produce a kind of sickly sweet malevolence, rendering this work of art greater than the sum of its parts.
Dunedin band Haunted Love ticked every cliché but still won the hearts of librarians everywhere with this tale of summary justice administered to a disobedient user by two spooky, other-worldly librarians (not to mention “the best use of compact movable shelving in a music video, ever”). This video was the song’s only release and achieved considerable viral success. It was directed by Donald Ferns and filmed at Dunedin Public Library with Haunted Love’s Geva Downey and Rainy McMaster as the avenging librarians – and Henry Davidson as the hapless user.
With its skittering drum loops and unsteady vocals punctuated with bursts of industrial-strength noise, Donka is an early example of Headless Chickens’ ever-evolving sound. Director Stuart Page (working with the Chickens' Grant Fell) cuts together a wild collage to echo the song’s mood swings. Chris Matthews' deadpan delivery to camera — occasionally in butoh-type face paint — provides a spot of calm amongst the blizzard of grotesque close-ups, absurd costumes, time-lapse and triple exposures. Fell wrote later that the video cost $527.55 to make.
The Citroen DS is considered by many to be the sexiest car ever made, and in the closing scene of this Ivan Slavov-directed clip, its kooky hydraulic suspension is utilized to rude effect. Slavov's editing is deft, and with Katchafire's trademark laidback reggae rhythms thrumming through a smokey speakeasy, it makes for a suitably slinky music video.
Being the sole music video Solid Gold Hell ever produced, the Flying Nun band made sure it was top shelf. However given conspicuous consumption levels, one might conclude they hadn't intended the clip for a mainstream audience. "We shot some of it at the Las Vegas Strip Club. Not sure why we are playing cards and smoking a lot - it seemed like a good idea and worked well for the lighting. I'm particularly proud of my custom made sock garters, which make a brief appearance." Guitarist Matthew Heine - March 09
Another black and white prototype music video from Ray Columbus and the Invaders. Ray and the band planned and directed this one themselves, at Peach Studios in Auckland. The song is a ballad, and it's a more restrained performance than the clip for She's a Mod, but the 1960s zoot suits and aloof rock star poses are still there. 'Till We Kissed' was a Top 10 hit, and won the first ever Loxene Golden Disc Award in 1965.