Originally written as a sixth form (Year 12) music assignment, 'Oh! Daisy' was the first single by the trio of Christchurch high school students who called themselves Zed. It became one of four Top 20 singles on their triple platinum debut album, Silencer (2000). The music video features footage of Zed performing, alongside a loose plotline involving a young man meeting the woman of his dreams by staring through a magical View-Master (a device for viewing photos in 3D). But even in the universe of View-Master fantasy, there can be disappointment.
A lone boy in the wilderness and a mysterious airborne menace feature in this evocative, NZ Music Award-winning video for Avalanche City (aka musician Dave Baxter). Discovering a stag who’s fallen victim to the abstraction from the sky, the boy takes it upon himself to fight back, before it can inflict more damage on the forest’s residents. Despite the song being a last minute inclusion on Avalanche City’s second album We Are for the Wild Places, it later became the only Kiwi song to hit number one in 2015. An earlier video for the song was shot in one extended take on Raglan beach.
This 1993 award-winner was the first Crowded House video made in New Zealand. Director Kerry Brown and producer Bruce Sheridan wanted to emphasise the surreal, fantasy elements of the song, using distinctly Kiwi imagery. Locations included beaches and dense bush on the West Coast, the plains of Central Otago and the Victorian architecture of Oamaru. Scenes of an Anzac Day ceremony and marching girls also highlight the homeland setting. Brown took inspiration from Salvador Dali paintings for the psychedelic effects that were added in post-production.
This was the song that started it all for The Exponents. Instead of the usual TVNZ studio cheapie, the promo is a film clip, complete with fantasy 80s Christchurch night-life scenes. The song was inspired by Jordan Luck's onetime landlord, who was trapped in an abusive relationship. Locations include the Arts Centre and deco apartments opposite. Reaching number six, the song would prove to be the biggest hit on a debut studio album packed with classics. Luck later described it as "a strange song to pick as a first single"; but the right one.
Winning Best Overall Video at the 2006 Radio Active Handle the Jandal Music Video Awards, Charlie ASH certainly made a splash with their debut video by director Sally Tran. The delightfully ramshackle clip for the raunchy number channels the DIY fantasy spirit of Michel Gondry as Rosie Riggir and the band inhabit a CASH-in-wonderland world of cardboard and cellophane sets, animation and colour. Caution: contains fondling of oversized instruments.