Amidst a tale of despair in the city, a staunch 'no nukes' message is delivered with aplomb by Che Fu in this performance-based promo for his collaboration with hip hop legend DLT. "Come test me like a bomb straight from Murda-roa / How comes I got cyclops fish in my water / A Nation of Pacific lambs to the slaughter / Three eyes for my son and an extra foot for my daughter". Acclaimed music video director Kerry Brown uses bold urban Pacific imagery to accompany this chart-topping track with its deceptively catchy chorus: "Living in the city ain't so bad ..."
'Land of Plenty' is a love letter to Aotearoa, featuring another take on the conversational vocal stylings heard on global smash 'How Bizarre'. Channelling his Niuean father's love of NZ, Pauly Fuemana namechecks favourite streets, Mt Ruapehu, white water and "open caves that glow supreme". Taisha Khutze (now in The Lady Killers) supplies some impressive vocal stylings of her own. In 2013 co-writer Alan Jansson joined Fuemana's widow in criticising what they saw as "noticeable similarities" between this top five hit, and the song for a 'Land of Plenty, Land of Quattro' car ad.
Set in a Grey Lynn fish'n'chip shop, this clip delivers a killer kai moana concept, when it's revealed that the greasy takeaway is merely a front for the club downstairs. Winner of Best Music Video at the 2006 Vodafone NZ Music Awards, the video features a host of cameos in addition to the members of Fat Freddy's Drop: including Danielle Cormack, Ladi6, John Campbell and Carol Hirschfeld. It was directed by Mark 'Slave' Williams, sometime MC for the band. The track was part of Fat Freddy's first studio album Based on a True Story, one of the biggest-selling in Kiwi history.
This ambitious video for Head Like a Hole's cowpunk Bruce Springsteen cover was shot by commercials company Flying Fish — at vastly more expense than the low budget recording which supplies the soundtrack. There's more than a cursory nod to U2's LA rooftop video for 'Where The Streets Have No Name' (including fake radio coverage from Channel Z). But HLAH get a higher building, and, unlike U2's guerrilla effort, the apparent blessing of the city fathers (with Mayor Mark Blumsky on site). The video marked one of the last appearances of drummer Mark 'Hidee Beast' Hamill.
Deep Obsession flared brightly but briefly in the late 90s, releasing a string of Eurodance songs. They are the one and only act to manage three consecutive number ones on the Kiwi music charts. ‘One and Only’ was the third, released after group founder Chris Banks had left the group. That left singers Zara Clark and Vanessa Kelly to get viewers primed for the dance floor. Impeccable music video logic sees the singers clinging to watery fluorescent-lit walls and overseeing a room of fishbowls. An alternative video for the song featured scenes in a desert and underwater.
Mark Trethewey’s video for Shapeshifter’s anthemic ‘Electric Dreams’ follows the band as they make their way by bus down the East Coast of the North Island to a typically storming performance at Rhythm and Vines in Gisborne. Along the way, there’s time for summertime staples like beach cricket and fishing off the jetty at Tolaga Bay. These quiet, largely empty spaces provide a marked contrast to the mayhem of the sold out festival. It’s a journey that echoes the summer holiday car trips that are a rite of many an Aotearoa childhood.
This Elemeno P video sees the band performing inside a storage freezer in an ice cream factory. "There was no legitimate reason for shooting in a freezer," recalls director Greg Page ('Exit to the City', 'Super Gyration'). "I just enjoy torturing the bands I work with." The location was secured through Flying Fish Executive Producer James Moore, whose family owned an icecream factory in Otara. Page recalls the challenges of filming in below freezing temperatures here.
Luke Sharpe’s video for the 2008 number one hit sets out to educate audiences about the Nesian style: replete with graffiti hibiscus, hawaiian shirts ... and hot teacher. The band is shot in front of a green screen, with totems uniting their central Auckland upbringing with their ancestral Polynesian past shown behind them. From baggy jeans to greenstone pendants, corned beef to fish’n’chips, the references nod to the South Pacific influences on the Mystik sound: “Just keep it fresh no matter where you be.” It won Best Hip Hop Video at the 2008 Juice TV Awards.
The award-winning promo for King Kapisi's debut single is a family affair: bookended by shots of his two-year-old son, directed by his sister Sima and produced by another sister, Makerita. The song is a plea to his Samoan people to remember their pre-colonial past: “feed your kids not the church”. Filmed underwater at Wellington’s Kilbirnie Aquatic Centre, the video has islander Kapisi swimming through a sea of lava-lava. Made before Kapisi signed a record contract, the video won gongs at 1997’s BFM, Mai Time, and Flying Fish awards and a 2004 NZ On Air 1000 Music Video Celebration nod.
From Shihad’s first album Churn, the video for 'Derail' is a dark and unsettling affair, recasting everyday Kiwi pursuits in a tense, almost disturbing manner. It’s directed by ex-Supergroover Joe Fisher (now known as Joe Lonie), who marries their dissonant riffs and twisted time signatures to black and white footage of horse racing and punters at the track. Added to the kiwiana gothic mix is some serious looking gumboot tossing, churches and religious imagery: cows and power pylons, golf, bumper boats, roller coasters and dodgems.