The promo for F.R.E.S.H. ("Forever Rhyming Eternally Saving Hip hop") is set 'Somewhere in Canterbury' and sets off a breakneck clip: around 100 cuts in the first 60 seconds. The costuming, set changes and colour palette are dynamic; the nods to Scribe’s mainland hometown are many. How many times do you hear the director namechecked in a song? Not many. Chris Graham's sense of pace, timing and cheeky lightheartedness — there's even a coconuts-as-horse-hooves rhythm section — propel the hip hop crusader and his horsemen into the stratosphere.
Luke Sharpe’s video for the 2008 number one hit sets out to educate audiences about the Nesian style: replete with graffiti hibiscus, hawaiian shirts ... and hot teacher. The band is shot in front of a green screen, with totems uniting their central Auckland upbringing with their ancestral Polynesian past shown behind them. From baggy jeans to greenstone pendants, corned beef to fish’n’chips, the references nod to the South Pacific influences on the Mystik sound: “Just keep it fresh no matter where you be.” It won Best Hip Hop Video at the 2008 Juice TV Awards.
‘Beda’ featured on saxophonist Nathan Haines’ live album Soundkilla Sessions Vol 1 (1996). This 1997 music video — directed by Carla Rotondo — is a woozy showcase of Haines’ trademark clubland jazz, shot through with reds and yellows as the camera sways and swings around an Auckland laundromat. A couple of young women get ready for a night out, an old fella perves, a young Oliver Driver gets intimate next to the Surf, and an equally fresh-faced Paolo Rotondo gets lost inside his headphones and sheepskin jacket.
After the classic line-up of Sydney-based hitmakers Dragon reformed in 1982, the band found a new lease of life when anthemic single 'Rain' got to number two on the Australian charts (at a time of severe drought). 'Rain' was a departure — written by Todd Hunter and his wife Joanna Piggott, instead of Dragon's songwriter supreme Paul Hewson. The video offers more evidence of a new look, thanks to drummer Terry Chambers (fresh from XTC) and US keyboardist and producer Alan Mansfield. The video is one of three made for 'Rain' — the band rejected a post-apocalyptic version.
In the decades between the Sinatras' version of 'Somethin' Stupid' (1967) and 2009's 'Empire State of Mind', someone had the bright idea of pairing two Kiwi singers, and kitting them out in matching green and black. Fresh from two consecutive number one singles, ex Upper Hutt record factory worker Jon Stevens takes lead vocals on this breakup duet, which sees the magical arrival of Sharon O'Neill, 50 seconds in. The result got to number five on the local charts. This clip featured on after school show Tracy '80.
Winners of Best Director at the 2006 NZ Kodak Music Video Awards, Jeremy Mansford and Preston McNeil, the talented duo behind the music video production company Mo Fresh, pull out all stops to construct a delightfully innovative and cheeky clip. The video also won Best Use of Visual Effects at the Below Ground Music Vid Fest Australia. "With 812 body parts, 55 characters and 927 photos, this was a massive mish, but made possible with a helping hand from friends and fam." Jeremy Mansford/Preston McNeill
A Swanndri clad Lawrence Arabia (aka James Milne) goes back to nature in this video directed by Stephen Ballantyne and shot at Arthur's Pass in Canterbury. A 60s tinged number from his first solo album, 'Talk about the Good Times' is a scathing dismissal of a former friendship anchored in an urban setting of gyms, box shaped apartments and expensive coffee. Fresh air, the bush, the wide open spaces of the river bed and Greg Chapman's Disney-esque animated animals make for a pastoral idyll to counteract the falseness and paranoia of city life.