The video for the highest selling Kiwi song of both 2016 and 2017 was shot on a mobile phone in Fiji. Featuring beaches, pools, and partying, Don’t Worry Bout It was filmed by Auckland musician Kings while he was in Fiji for a music festival. Kings wanted to create an instrumental track with a summer feel, but added lyrics after watching his daughter run around a park without a care in the world. As of December 2017, 'Don’t Worry Bout It' held the record for the longest number of weeks (33) as the week's biggest-selling Kiwi single; it had been streamed on Spotify over six million times.
Scribe's first single ‘Stand Up’ conquered the charts, paired as a double A-side with soon to be signature tune ‘Not Many’. But where ‘Not Many’ is a statement of personal intent, ‘Stand Up’ flies the flag for Kiwi hip hop: the video features many of the fellow musicians namechecked in the song. Shot in a basement below Auckland's Real Groovy Records in black and white (except for the ‘Not Many’ sections), Chris Graham's NZ Music Award-winning video offers an energetic, confrontational performance from Scribe, who took another five NZ Music Awards in the same year.
Rappers Upper Hutt Posse were the first New Zealand hip hop act to release a record (and one of the most radical). This reflection on troubles at home and abroad brings out a more reflective side. Against news footage of the Springbok Tour, Bastion Point and a host of international trouble spots, the sweet soul vocals of Teremoana Rapley and Acid Dread (aka Steve Rameka) float in and out of the raggamuffin toasting of MC Wiya (Matt Hapeta) and Dean Hapeta’s less than cheery weather forecast. This music video was one of the first to be funded by NZ on Air.
This militant debut from rappers Upper Hutt Posse marked New Zealand’s first hip hop record. Dean Hapeta announces himself with a history lesson proudly namechecking the great Māori warrior chiefs of the 19th Century — Hōne Heke, Te Rauparaha, Te Kooti — and their Māori Battalion successors. ‘E Tu’ is also a personal manifesto, with promises to preach the truth but not to brag or wear gold chains. Hapeta's down the barrel delivery carries a degree of confrontation rarely seen from New Zealand musicians up to that point.