A song that manages to feel fast and gentle all at once, 'Hey Little' marked the first single for Auckland band Pluto. The low-tech stylings of the music video evoke the feel of a home movie; the shots of children, pets and good times with friends and family are an appropriate match to the lyrics, which evoke a parent talking affectionately to a child. 'Hey Little' vocalist Milan Borich was first seen in front of the cameras at age 12, as one of the stars of 1940s-set TV drama The Champion.
The band has its origins in Christchurch, but this video takes their trademark sonic guitar to the subways and streets of their adopted home of New York. Shot in 1996 it feels more emblematic of the recession era as a robotic businessman crawls on its belly towards redundancy on Wall St. It's a striking key image as he/its battery runs down in front of the Stock Exchange Building amongst oblivious pedestrians. Liberty: Bailterspace style.
In the tradition of novelty songs, ‘Culture?’ was catchy to the point of contagion. Fuelled by carnival keyboards, it was The Knobz response to Prime Minister Rob Muldoon’s refusal to lift a 40% sales tax on recorded music (originally instituted by Labour in 1975), and Muldoon's typically blunt verdict on the cultural merits of pop music (“horrible”). The giddy, hyperactive video comes complete with Muldoon impersonator (Danny Faye), and casts the band as the song’s 'Beehive Boys'. In the backgrounder, Mike Alexander writes about his time as the band's manager.