If I Had My Way

Supergroove, Music Video, 1996

This single from Supergroove’s second album Backspacer (1996) reached number seven in the charts, and captures the band's shift from funk to rock after the exit of rapper Che Fu and trumpeter Tim Stewart. The lyrics ask "who would you kill?". Via madcap music video logic, they’re channeled into a fictional TV show, an exercise equipment promo, a pigsty, ice-skating rink, and a burning piano on a beach. The results won Best Video at New Zealand's local music award ceremony in 1997. Bassist Joe Lonie and cinematographer Sigi Spath had won it the previous year, for 'You Gotta Know'.

I'm in Heaven

Dave McArtney and The Pink Flamingos, Music Video, 1983

NOTE: This video is currently unavailable on NZ On Screen 'I'm in Heaven' was from the third and final Dave McArtney and The Pink Flamingos album The Catch (the song was later rerecorded, with Graham Brazier on vocals, for Hello Sailor album Shipshape & Bristol Fashion). In the original video McArtney looks moodily out a window over the city and falls into a pool in speedos, and the band plays the song amidst backlit dry ice. Fast cuts match the crisp drum beats and synth. Directed by Bruce Morrison, it won Best Music Video at the 1984 NZ Music Awards. McArtney went on to provide music for Morrison’s 1986 movie Queen City Rocker.

Punching in a Dream

The Naked and Famous, Music Video, 2010

This music video continued the fruitful collaboration between The Naked and Famous and directing duo Special Problems. Joel Kefali and Campbell Hooper brought their trademark mix of graphic design, film and painting to the synth-driven pop song. As vocalist Alisa Xayalith moves through a dreamscape, she sleepwalks, runs, skates and flies through pine forest, snow, sand, and a manor. Ice hockey masks and hoodies add menace. It won Best Music Video at the 2011 NZ Music Awards, part of a major awards haul for the group. The song has featured on a number of TV shows.

So True

The Black Seeds, Music Video, 2005

The laidback pop-reggae of double platinum album On the Sun was a noughties Kiwi summer soundtrack, and this golden hour-hued affair is a video to match. A Seedy trio (Barnaby Weir, Bret McKenzie, Daniel Weetman) head on holiday to the Coromandel for a smorgasbord of baches, pohutukawa rope swings, mussels on the barbie, and cricket on the beach. There's a nod to the sponsor's product as McKenzie pulls the Holden into the Tararu Store for a Fruju pitstop: one of the future Oscar-winner's earliest paid acting gigs was in an ice-block commercial.

Breathe

The Jean-Paul Sartre Experience, Music Video, 1993

Credited to a band with the shortened name The JPS Experience (possibly at the request of Jean Paul Sartre’s estate), the ‘Breathe’ EP prefigured the Christchurch band’s third album — their swansong — and yielded their highest chart placing. Produced by Strawpeople’s Mark Tierney, and hailed by US alternative music bible Trouser Press as “glamorous ennui”, it defines the majestic, woozy pop that was increasingly becoming their forte. Director Matt Palmer’s video never strays from the band — with fluid camerawork framing them in fire, ice and shimmering reflections.

M'Lady

John Rowles, Music Video, 1969

In 1968 John Rowles scored a top three hit in the UK. Late that year he returned to New Zealand to a rapturous welcome. A fly-on-the-wall documentary was made about his homecoming tour, from which this clip of Rowles performing ‘M’Lady’ is taken. On the tour he launched 'M’Lady' as his next NZ single; he tells an Auckland DJ that it's his best "uptempo" song yet, and the tune scores scenes of Rowles galavanting around a playground with a cigar, pretending to drive a tractor, and licking an ice cream on the beach. 'M’Lady' went on to top the Kiwi charts.

Verona

Elemeno P, Music Video, 2003

This Elemeno P video sees the band performing inside a storage freezer in an ice cream factory. "There was no legitimate reason for shooting in a freezer," recalls director Greg Page ('Exit to the City', 'Super Gyration'). "I just enjoy torturing the bands I work with." The location was secured through Flying Fish Executive Producer James Moore, whose family owned an icecream factory in Otara. Page recalls the challenges of filming in below freezing temperatures here.

Shoop Shoop

Spacial Verb, Music Video, 2002

This pop-punk version of Monte Video's novelty hit by Wellington band Spacial Verb was the winner of a competition run by radio station Channel Z. The video reprises the original's tale of finding love in all the wrong places, with the station's staff making up the cast and lead roles for breakfast show hosts (and former ICE TV presenters) Nathan Rarere and Jon Bridges. Rarere rings every ounce of lasciviousness out of the already suspect lyrics — and that's Bridges in the pink. Watch out also for James Coleman and Clarke Gayford in the trio of drag queens.