With her second ever video, director Kezia Barnett established herself as a major industry talent. Buck It Up won Best Group Video at the Juice TV Awards 2004. "I went to art school with Rodney. At one school ball he was the Queen of the Ball and I was the King! The video idea was influenced by my brush with death and hospital stay earlier that year. Needless to say I was delirious and had visions. You can see the band pop up throughout the video - especially Rodney." Kezia Barnett - March 09
The playful ‘Elephunk in my Soup’ was the result of experimentation by Phil Bowering and Steve Garden during spare studio time. The video was directed by artist William Keddell (now based in Florida) while Chris Barrett was responsible for the cinematography and the Len Lye-influenced animations (some scratched directly onto 16mm film in Lye’s style). Made in the days before a local music video industry had really established itself, it was a finalist in the NZ Music Awards. Phil Bowering is on the couch and, of course, he’s got his wash-hose.
Early standard bearers for the Flying Nun label, The Clean ended their first incarnation with this abrasive, rollicking, darkly-humoured take on the aging process (featuring backing vocals from Chris Knox and some Robert Scott trumpet). Ronnie van Hout, who designed much of the label's early artwork, turned his hand at directing for this clip. Without a budget, he utilised the Christchurch service lanes and aging inner city buildings which housed so many of the local music industry's bars, clubs and rehearsal rooms (and a succession of early Flying Nun offices).
In the tradition of novelty songs, ‘Culture?’ was catchy to the point of contagion. Fuelled by carnival keyboards, it was The Knobz response to Prime Minister Rob Muldoon’s refusal to lift a 40% sales tax on recorded music (originally instituted by Labour in 1975), and Muldoon's typically blunt verdict on the cultural merits of pop music (“horrible”). The giddy, hyperactive video comes complete with Muldoon impersonator (Danny Faye), and casts the band as the song’s 'Beehive Boys'. In the backgrounder, Mike Alexander writes about his time as the band's manager.