Coming on like a 1970s exploitation film, this video sees The Sagittarian (aka Shae Sterling) pounding the streets of Bangkok in a white suit and sunglasses. While on the hunt for a mysterious quarry, he encounters guns, breakdancing monks and some spectacular scenery. Fellow musician and filmmaker Mikey Rockwell, who features on the track, adds a touch of comedy in the finale. The video won a Knack Award at the 2007 Kodak Fringe Awards. After Sterling starred in this, he went on to direct videos for many other musicians, including Stan Walker and Maisey Rika.
Arriving in the first decade of Kiwi hip hop, this track edged into the top 20 of the Kiwi singles chart. The performance-based video was shot on the streets of South Auckland, in a mix of both black and white and colour. Lost Souls was made up of two Samoans, a Niuean, a Tongan and a Cook Islander. Two years after recording this tale of post-migration PI life in Aotearoa, Lost Tribe rapper Brotha D (Danny Leaosavai'i) co-founded legendary hip hop label Dawn Raid, with Andy Murnane.
In this video, languid Pacific Island imagery (poi, hibiscus, tamariki, breaching whales) and gorgeous reggae pop are contrasted with images of French nuclear testing. There are punchy 'no nukes' slogans and graphics, but a great performance from Herbs does the work effortlessly in this simple, well-crafted video. 'French Letter' was originally released in 1982 and began an eleven week stay on the Kiwi singles charts — despite very little radio play. It was rereleased in 1995 to protest the resumption of nuclear testing: "Let me be more specific - get out of the Pacific!"
Mark Trethewey’s video for Shapeshifter’s anthemic ‘Electric Dreams’ follows the band as they make their way by bus down the East Coast of the North Island to a typically storming performance at Rhythm and Vines in Gisborne. Along the way, there’s time for summertime staples like beach cricket and fishing off the jetty at Tolaga Bay. These quiet, largely empty spaces provide a marked contrast to the mayhem of the sold out festival. It’s a journey that echoes the summer holiday car trips that are a rite of many an Aotearoa childhood.
Released on an EP ahead of their second album Flik Y’Self Off Y’Self, the promo for 'Faster Hooves' showed that while Head Like A Hole had distilled the industrial-thrash of their grimy origins into a hookier, more polished sound, the band had lost none of their piss-taking humour. With the rocky outcrops of Wellington's Island Bay filling in for the Wild West, singer Nigel 'Booga' Beazley teeters precariously on a helpless donkey, in pursuit of villainous drummer Mark 'Hidee Beast' Hamill. Meanwhile the rest of band hang on nooses next to a boiling campfire pot of Wattie's finest.
Conservation pioneer Richard Henry tried to save the kākāpō from rats and stoats, via an island sanctuary in 1890s Fiordland. His doomed bird rescue efforts might seem an odd subject for a pop ballad. Singer/songwriter Andrew Fagan also included a paean to Antarctic explorer Ernest Shackleton on 1985 Mockers album Culprit and the King. Fagan argues that adventuring is "naturally something to aspire to. Writing pop songs about it never felt like an issue to me." This performance of the song, directed in a single shot by Brent Hansen, roams a gloomy Avalon studio.
Zed was part of a wave of turn of the century Kiwi guitar bands that found chart success and popular followings. This old school Kiwi pop-rock tune finds music video interpretation via director Scott Cleator (who also envisioned Zed songs ‘Oh! Daisy’ and ‘I’m Cold’). Glorafilia keeps Ben from Zed waiting in the morning, tying ribbons in her white girl dreads (it’s a South Island thing), before science lab shenanigans, cruising in a convertible, Corsair Bay beach volleyball, fireplace bongos, Tintin t-shirts, nose-piercings and other relics from a 90s teen crush.
The title track and first single from the debut Straitjacket Fits album displays the trademark epic, brooding menace they did so well. An old brass tap dripping rust (or blood) and a plumber threatening with a wrench are among the disquieting scenes in the accompanying video; there is also a reaper figure running through the tunnels on Waiheke Island. The video effects of the period get a good workout, as do the carnival/merry-go-round images which graced the cover of the original record album (but not the subsequent CD versions, which used completely different artwork).
This soulful invocation, sung in te reo, to Tangaroa — Māori god of the sea — comes from singer-songwriter Maisey Rika's third album. The instrumentation includes a string quartet and traditional taonga pūoro instruments played by Mahuia Bridgman-Cooper. Director Shae Stirling’s music video has a vibrant clarity. It places Rika in the bush and the forest, in the surf and on the smouldering, volcanic landscape of Whakaari/White Island as she hails Tangaroa as commander of the tides while dolphins and whales provide further evidence of his life force.
The award-winning promo for King Kapisi's debut single is a family affair: bookended by shots of his two-year-old son, directed by his sister Sima and produced by another sister, Makerita. The song is a plea to his Samoan people to remember their pre-colonial past: “feed your kids not the church”. Filmed underwater at Wellington’s Kilbirnie Aquatic Centre, the video has islander Kapisi swimming through a sea of lava-lava. Made before Kapisi signed a record contract, the video won gongs at 1997’s BFM, Mai Time, and Flying Fish awards and a 2004 NZ On Air 1000 Music Video Celebration nod.