Dave Dobbyn and his DD Smash sidekick Peter "Rooda" Warren play dress-ups in this Aussie-made music video for the Kiwi classic. A skylarking Dobbyn gets to be a TV journalist, a filmmaker, and even a vicar; but it is heart-throb of the day Warren who bares his chest (and budgie-smugglers) as he is strapped into a sexy speed-racer jump suit. 80s big hair and make-up abound. What the Duran Duran-esque shenanigans have to do with the wistful sea shanty-style song is anyone's guess. Warren's model girlfriend of the time Debra Mains also makes an appearance.
In the tradition of novelty songs, ‘Culture?’ was catchy to the point of contagion. Fuelled by carnival keyboards, it was The Knobz response to Prime Minister Rob Muldoon’s refusal to lift a 40% sales tax on recorded music (originally instituted by Labour in 1975), and Muldoon's typically blunt verdict on the cultural merits of pop music (“horrible”). The giddy, hyperactive video comes complete with Muldoon impersonator (Danny Faye), and casts the band as the song’s 'Beehive Boys'. In the backgrounder, Mike Alexander writes about his time as the band's manager.