The award-winning promo for King Kapisi's debut single is a family affair: bookended by shots of his two-year-old son, directed by his sister Sima and produced by another sister, Makerita. The song is a plea to his Samoan people to remember their pre-colonial past: “feed your kids not the church”. Filmed underwater at Wellington’s Kilbirnie Aquatic Centre, the video has islander Kapisi swimming through a sea of lava-lava. Made before Kapisi signed a record contract, the video won gongs at 1997’s BFM, Mai Time, and Flying Fish awards and a 2004 NZ On Air 1000 Music Video Celebration nod.
A remixed version of a lighter song from hip-hopper King Kapisi’s third album Dominant Species, this down and dirty number gets a burlesque style treatment from director Sam Peacocke. Behind the Old West frontage of ‘King Kap’s Confectionary’ store (where the new flavour is coconut), a very dapper King Kapisi presides over a hallucinatory mix of candy, dancing girls, Donnie Darko-inspired rabbit suits — and a striking smoke effect, created from ink spreading on water. Lollipop was voted Best Hip Hop Video at the 2006 Juice TV Awards.
"Samoa mo Samoa!" — King Kapisi blends his Samoan roots with hip hop culture in this video shot on Samoa's ring roads. The hip hop music video standby of the drive-by gets revised Pasifika-style, and the fire poi, papase'ea sliding rocks, lavalava, coconuts, and colourful Apia buses make this clip staunchly fa'a Samoa.
This energetic, good-natured clip takes hip hop to the farm, with King Kapisi donning a black singlet and making some dangerous moves both in the shearing shed, and with a lethal weapon constructed from a pair of jandals. The clip is loaded with cameos: aside from musical help from Che Fu, the first minute sees appearances by legendary All Blacks Michael Jones and Peter Fatialofa, while among the eel hunters are Oscar Kightley and Nathan Rarere. All this, and a bonus sequence where the crew attempt to freestyle on the theme of 'gidday'.
It had to be a big ask getting all seven members of Supergroove in one shot and looking good for this video, but the result trips along with pace, great upside down special effects, and some bonus goldfish. Shot in one epic, 18 hour session, Can't Get Enough was one of the earliest Supergroove videos directed by bassist Joe Lonie, who went on to helm 50+ clips for everyone from King Kapisi to Goodshirt. In 1995 'Can't Get Enough' was the first of a trio of Supergroove videos to take away the supreme award for Best New Zealand Music Video of the year.
This was the first music video funded by New Zealand on Air. The song is a colourful plea for Māori youth to preserve their culture by learning the reo — it also doubles as a handy guide to Māori pronunciation. Director Kerry Brown created vibrant animated backgrounds to match the song’s hip-hop beats. The cameo appearances include Moana Maniapoto’s father, MC OJ and the Rhythm Slave, Mika and various crew members. The Moahunters were Mina Ripia (who went on to her own act Wai) and Teremoana Rapley (from Upper Hutt Posse, who went on to manage King Kapisi).