In the tradition of novelty songs, ‘Culture?’ was catchy to the point of contagion. Fuelled by carnival keyboards, it was The Knobz response to Prime Minister Rob Muldoon’s refusal to lift a 40% sales tax on recorded music (originally instituted by Labour in 1975), and Muldoon's typically blunt verdict on the cultural merits of pop music (“horrible”). The giddy, hyperactive video comes complete with Muldoon impersonator (Danny Faye), and casts the band as the song’s 'Beehive Boys'. In the backgrounder, Mike Alexander writes about his time as the band's manager.
Don McGlashan wrote this rousing secular gospel number for a key scene in No. 2, Toa Fraser's cinematic tribute to the Auckland suburb of Mount Roskill. Beyond the screen it won an APRA Silver Scroll and spent 22 weeks in the charts. That sales success was helped in no small part by this Fraser-directed video which recreates the film's (eventually) joyous, party vibe. Cast and crew gather to watch the fruits of their labours and witness a backyard performance by Hollie Smith, McGlashan and the other members of the Mount Raskil Preservation Society.