The career of TV infomercial queen Suzanne Paul took an unlikely turn in 1994 when she reinvented herself as a dance music diva (although the steps in question seem to be more inspired by line dancing). Paul told Metro magazine she did it to demonstrate she was more than "the intense over the top woman who sold things on television". Audio samples of her TV sales pitches — "1000s of luminous spheres" — blend in surprisingly well with Pitch Black member Paddy Free’s music (Boh Runga contributes vocals). The video was shot at the Staircase Nightclub on K Road.
The music video for this noisy Die! Die! Die! track is a collage classic from arts collective Trophy Wife. The animated scrapbook effect is like going on an OE without leaving your bedroom, by cutting up old Radio Times Coronation Street specials, National Geographic magazines and videos for Morrissey's band The Smiths. 'Sideways Here We Come' appeared on Die! Die! Die!'s second album Promises, Promises (2008), which was produced in New York by Shayne Carter. The album won enthusiastic reviews from The Guardian and NME.
This award-winner from the 2007 NZ Music Awards sees the Mint Chicks performing after dark, somewhere on the edge of suburbia, while a wolf (actually a siberian husky) sparks a journey through the streets — past people wrestling with poultry, and each other. Director Sam Peacocke (Manurewa, Shihad - Beautiful Machine) displays the same enigmatic approach taken with Mint Chicks clip Walking Off a Cliff Again. The band also took out NZ Music Awards for Best Group and Album. Real Groove magazine later rated this the best New Zealand single of the decade.