Feel Inside (and stuff like that)

Flight of the Conchords and Friends, Music Video, 2012

In 2012 Bret McKenzie and Jemaine Clement sat down with some Kiwi children. They wanted to get back in touch with what the kids were about. Flight of the Conchords were creating a special song for health research charity Cure Kids; the children supplied them with lyrical ideas involving bowls, bubbles and a major overhaul of the banking system. A superstar team of Kiwi singers and rappers joined the Conchords in the studio. The chart-topping song's mix of deep concern and nonsensical rhyming celebrates and parodies previous charity efforts like ‘We are the World’. 

Just a Little Bit

Kids Of 88, Music Video, 2010

The urgent, pulsating 'Just a Little Bit' was the second single for Auckland electropop duo Kids of 88. On a set lit by suitably retro fluorescent light tubes, director Tim van Dammen's clip echoes the video for the band's debut 'Our House' — but with models fighting each other rather than having paint poured over them. Van Dammen's aim was to create "a fight, but shot to look like an orgy" — and, by the end of the video, the line between passion and aggression is all but indistinguishable. The single and video were both winners at the 2010 Vodafone NZ Music Awards.

Evelyn

Boh Runga, Music Video, 2009

Updated Out Run-style back projection effects give this Tim Van Dammen clip momentum, and along with Boh's seductive performance, drive a terrific song.   "The 1965 mustang was kindly donated for the shoot, which was during the weekend of the 48 Hour Film Festival ... we were asked to turn the playback down about five times by nearby crews trying to get dialogue [for their 48 Hour films] (no hard feelings guys - I hope)." Blur and Sharpen - May 09

Get Loose

The D4, Music Video, 2001

One minute and 57 seconds of fast, furious and fully fledged rock n roll behavior - a video clip that beautifully represents The D4's mission statement. Frenetic editing, testosterone pumped performances and gritty lighting push the song forward at a frantic pace, while Alex Mench's subtle inclusions like a boot to the camera and askew framing place the viewer centre front of the mosh pit.

Static Part 1

Joint Force, Music Video, 1995

It’s standard practice for a music video to complement a song but not on this angry media denunciation from a mid-90s hip-hop partnership featuring MC OJ and the Rhythm Slave and Darryl 'DLT' Thompson. The Josh Frizzell directed mini-epic allows them to channel their inner Tarantino in a drama featuring an Eastern European femme fatale, a criminal mastermind, a bomb, a speeding car, code breaking and the men’s toilet at Auckland’s Hotel DeBrett. Meanwhile, the music functions very much as a soundtrack as it fades in and out of the action.

Hearts Like Ours

The Naked and Famous, Music Video, 2013

Though gifted with a typically driving chorus, this Naked and Famous track evokes a state of limbo and dissatisfaction. Winner of a New Zealand Music Award for Best Music Video of 2014, Campbell Hooper's clip is permeated by mist and mysterious, possibly violent events. Is that a murder playing out on screen, or merely someone getting the firewood ready? Are those men doing exercise, or punishing themselves? And is that Michelle Ang getting out of the pool? Longtime collaborator Hooper directed the video in New Zealand and the band's base in Los Angeles.

Lovers +

Hallelujah Picassos, Music Video, 1992

After releasing a couple of cassettes and EPs, Hallelujah Picassos unveiled their debut album Hateman in Love in 1992, which included this single. Their genre-bending sound, incorporating elements of ska, hip-hop, punk, and indie rock made them a staple of the Auckland live scene. Frontman Roland Rorschach takes centre stage in the Bruce Sheridan directed video, performing over images of the band playing while being observed by men in white protective suits. Also featured are the talents of Greg Johnson on trumpet, and Alice Latham on saxophone.   

Blowin' Dirt

Goodshirt, Music Video, 2001

Goodshirt's attention-grabbing promos were typified by high concepts rendered with low-budget No 8 wire smarts — often with game participation from the band members. This mind-bending creation by director (and ex-Supergroover) Joe Lonie is no exception: a Mazda 929 (or an Austin 1300, if you watch the video's other version) is re-deconstructed, before leaving in a cloud of smoke, loaded with frog men. Lead singer Rodney Fisher gives the standout performance. He had to sing every lyric backwards to achieve the desired time-warping end result.