‘Beings Rest Finally’ was the A side of the first of three singles released by Wellington post-punk outfit Beat Rhythm Fashion (the single shared its initials with the band’s name, as did the flip side ‘Bring Real Freedom’). A product of early 80s nuclear dread — the “disaster day” in the lyrics might refer to the death of millions — the band nevertheless saw it as a “happy sort of lullaby” rather than a sad song. The TVNZ video captures this combination of innocence and terror as children paint a colourful mural over news footage of war, unrest and a mushroom cloud.
This Silver Scroll winner from the debut album by The Naked and Famous became a breakout hit, winning global notice and playing on a number of teen TV shows (Gossip Girls, Skins). Directed by Campbell Hooper and Joel Kefali, the promo won 10 million+ YouTube hits, playing no small part in announcing the band. Via a catalogue of Dazed and Confused-esque imagery, the clip puts its thumb on the pulse of the soaring synth-pop celebration of ‘Young Blood’: bonnet jumping, sparklers, skating and Badlands-style skylarking. The song won a Silver Scroll and an NZ Music Award.
The video for the highest selling Kiwi song of both 2016 and 2017 was shot on a mobile phone in Fiji. Featuring beaches, pools, and partying, Don’t Worry Bout It was filmed by Auckland musician Kings while he was in Fiji for a music festival. Kings wanted to create an instrumental track with a summer feel, but added lyrics after watching his daughter run around a park without a care in the world. As of December 2017, 'Don’t Worry Bout It' held the record for the longest number of weeks (33) as the week's biggest-selling Kiwi single; it had been streamed on Spotify over six million times.
"I always wanted to make videos that turn sound into form". So says musician Nigel Stanford about the video for this track, from 2014 album Solar Echoes. In the Shahir Daud-directed video, science meets art and music meets image, as sound waves create an array of visual patterns in water, fire and sand. The mad professors’ physics class employs the Tesla Coil, Chladni Plate and Ruben’s Tube to vivid effect. It took two days to shoot, eight months to complete, won Best Music Video at the 2015 Vodafone NZ Music Awards, and has been watched over 14 million times on YouTube.
This charity single, sung by Spot On presenter Ole Maiava, was made for Telethon in 1985. In the studio-shot video Maiava is supported by co-presenters Sandy Beverley on drums and Helen McGowan on maracas, backed by Eastbourne's Muritai School Choir. The song was produced by late screen composers Terry Gray (Sea Urchins and the classic 'We are the Boys' Chesdale commercial) and Rob Winch (Mark II, ‘Cruisin' on the Interislander’). The song made it to number eight in the charts. That year Telethon raised $1.5 million for the Child and Youth Development Trust.
WATCH Royals video here 'Royals' took Lorde far indeed. The Auckland teen found herself topping the charts in ten countries, with her debut single (which she co-wrote with producer Joel Little). The award-winning music video has been seen a mind-boggling 680 million+ times online. The clip was born from conversations between Lorde and director Joel Kefali about what it was like to be a teen in Auckland. Kefali has said the intent was to "capture a mood, capture a particular (sometimes ignored) slice of teenage life". The American version of the video features slightly more of Lorde than the original.
This Elemeno P video sees the band performing inside a storage freezer in an ice cream factory. "There was no legitimate reason for shooting in a freezer," recalls director Greg Page ('Exit to the City', 'Super Gyration'). "I just enjoy torturing the bands I work with." The location was secured through Flying Fish Executive Producer James Moore, whose family owned an icecream factory in Otara. Page recalls the challenges of filming in below freezing temperatures here.