This was the first music video funded by New Zealand on Air. The song is a colourful plea for Māori youth to preserve their culture by learning the reo — it also doubles as a handy guide to Māori pronunciation. Director Kerry Brown created vibrant animated backgrounds to match the song’s hip-hop beats. The cameo appearances include Moana Maniapoto’s father, MC OJ and the Rhythm Slave, Mika and various crew members. The Moahunters were Mina Ripia (who went on to her own act Wai) and Teremoana Rapley (from Upper Hutt Posse, who went on to manage King Kapisi).
The title track from Moana and the Moahunters’ gold-selling first album celebrates wahine and Māori cultural pride, via what singer Moana Maniapoto called “haka house music”. The fusion of traditional Māori sounds with contemporary grooves got to number nine in the charts. It was co-written with Andrew McNaughton and features vocalist Hareruia Aperahama (‘What’s the Time Mr Wolf’). Kerry Brown's video cuts the group singing together with kapa haka (the acclaimed Te Waka Huia) and whānau playing. Brown also directed the video for the group’s groundbreaking ‘AEIOU’.