Making heavy use of Auckland Museum’s marble corridors, the sepia tone video for Grace’s 'Black Sand Shore' is pure 90s pop. Jason Ioasa leads the vocals while exploring the many corridors — although the three Ioasa brothers spend most of their time standing intensely at the entrance to the museum’s interior ‘Centennial Street’. All the while, an hourglass placed by an Ioasa and an unknown woman ominously ticks down. The single was the third off Grace's album Black Sand Shore, which was included in Nick Bollinger’s 2009 book 100 Essential New Zealand Albums.
In 2006 photographer Greg Semu was offered the first residency at indigenous museum Quai Branly in Paris. Just over a decade earlier his debut exhibition was on at Auckland Art Gallery — and he was making an award-nominated music video for the Sisters Underground, with veteran video director Kerry Brown. Set around Mangere Bridge, their clip exudes a palpable warmth, even if the lyrical references to MAC-10s and a hot and cruel June morning are nods to MC Hassanah’s Nigerian origins, rather than the South Auckland suburb. The song got to number six on the Kiwi charts.
An eco-anthem lurks at the heart of this infectious, upbeat Minuit number. To accompany it, director Sally Tran conjures up a claustrophobic world where people are trapped inside a decaying building (actually Spookers haunted house at Karaka), and flowers and outdoor pursuits are the stuff of museum displays. Lead vocalist Ruth Carr (complete with bird make-up) and her dancers run this way and that, but there seems to be no escape. The song plays out with Carr singing to herself because she decided no-one else would write a song with her name in it.