In 2006 photographer Greg Semu was offered the first residency at indigenous museum Quai Branly in Paris. Just over a decade earlier his debut exhibition was on at Auckland Art Gallery — and he was making an award-nominated music video for the Sisters Underground, with veteran video director Kerry Brown. Set around Mangere Bridge, their clip exudes a palpable warmth, even if the lyrical references to MAC-10s and a hot and cruel June morning are nods to MC Hassanah’s Nigerian origins, rather than the South Auckland suburb. The song got to number six on the Kiwi charts.
Chart-topper 'Brother' is about Smashproof's South Auckland neighbourhood, and how the hip hop trio want it to change — crime and violence are not the only options. It's an urgent message, delivered via a powerful, Tui award-winning drive-by video from music video director Chris Graham. The clip made it into mainstream news media for a scene bluntly inspired by a high profile incident, where a businessman stabbed a young tagger. Singer-songwriter Gin Wigmore features during the chorus. 'Brother' broke local chart records, after spending eleven weeks at number one.