Stop the Music

P-Money, Music Video, 2004

Clever lighting and plenty of rain feature on the video for this chart-topping P-Money track. As he had with Scribe's breakthrough hit 'Stand Up', P-Money melds Scribe's rapping talents with loud guitars. Directed by Greg Page, the moody widescreen clip also features Elemeno P's Justyn Pilbrow on guitar, and Sam Sheppard from 8 Foot Sativa on drums. 'Stop the Music' appeared on P-Money's second studio album, NZ Music Award-winner Magic City (2004).

Everything

P-Money, Music Video, 2008

Hip-hop DJ and producer P-Money moves to the dance floor with this pumping, chart topper which marks the recording debut of Australian X Factor finalist Vince Harder. In Rebecca Gin’s quirky video, P Money has a whirlwind romance which starts in a supermarket and ends in tears in a club (with a sharp contrast between the white of daytime and the blacks of the night scenes) but the “shoulder friends” are the attention grabbers here. They represent the music that people carry around with them (or, at least, until they venture down one dark alley too many).

Dreaming

Scribe, Music Video, 2004

After his hard-hitting debut single 'Stand Up' and the hit remix of 'Not Many', Scribe took a gentler approach on the third single from his five times platinum debut album. Rolling clouds open the music video, which trades bombastic beats and ominous synth tones for gentler piano. The chart-topping hook, originally written for Che Fu, was sung by Scribe himself after encouragement from collaborator P-Money. Photos from Scribe’s childhood appear on screen while he raps about the struggle to realise his potential, before glimpses of 'making of' footage from previous videos.

Wake Up

Aaradhna, Music Video, 2012

Aaradhna’s third album Treble and Reverb was released on hip hop label Dawn Raid and co-written and produced by P Money and Evan Short (Concord Dawn) — but its “retro/metro” sound channels the glory days of the classic early 60s girl groups rather than more contemporary styles. ‘Wake Up’, the lead-off single, is a bright, sunny song about trying to fix a broken soul. The video — directed by the award-winning Special Problems — nods to the era with an animated symphony of pop-coloured modern household objects happily distracting from the lyric’s call to action.

Alone No More

Vince Harder, Music Video, 2010

“When I kiss your lips I don’t feel alone no more…”. Vince Harder’s tribute to that very special person marked the second single on the X Factor finalist's 2011 album The Space Between. The R&B ballad features Harder's Illegal Musik labelmate, rapper K. One. Prolific promo director Ivan Slavov (Katchafire, P Money, Deep Obsession) directs the romance (loving looks, fireside kissess). The object of Vince’s affection is played by Shushila Takao (Filthy Rich, Rarotongan-set BBC series Tatau).

Fade Away

Che Fu, Music Video, 2002

This soulful number was the first single from Che Fu’s second album The Navigator. It marked the debut of his new band, The Krates. The ambitious video translates the song’s message of undying friendship to a World War II setting (filmed at the NZ Warbirds Association hangar at Ardmore Airport). Che-Fu’s Supergroove bandmate turned Krates drummer Paul Russell plays the cheeky English chap, while P-Money has found some turntables that possibly aren’t authentic wartime issue. Fade Away was judged Best Music Video and Single of the Year at the 2002 NZ Music Awards. 

Not Many (remix)

Scribe, Music Video, 2004

Director Chris Graham toys with black and white in this performance-based clip, which accompanies possibly New Zealand's best-known remix. Graham shoots Scribe and company in colour, but apart from skin tones makes every ‘colour’ used either black or white: including the hoodies, caps, milk bottles ... and the dog. Film speed is tweaked to the beat, and the result is monochrome magic. Scribe is joined by a crusading crew of Kiwi hip hop luminaries (Savage, P-Money, David Dallas/Con Psy). 'Not Many' originally topped the charts as half of a double A-side, alongside 'Stand Up'.

Think Twice

Aotearoa All Stars, Music Video, 2008

Rebecca Gin created a simple but effective black and white video for this charity single, aimed at encouraging young people to ‘Think Twice’ before committing a crime. The line-up of singers and rappers is indeed all-star, and their mass performance footage is intercut with relevant street scenes illustrating the theme. The cast of New Zealand hip-hop royalty features Che Fu, Scribe, P-Money, Savage and DJ Sir-Vere (who initiated the project).

Far From Here

Vince Harder, Music Video, 2012

Featuring chase scenes, hovering helicopters and breathtaking South American scenery, the video for 'Far From Here' sees Vince Harder on the run from police in the Chilean capital, Santiago. Harder moves across cityscapes, villages and mountain ridges, and even finds time to perform in front of a spectacular Andean backdrop, while evading capture. Harder rose to fame after coming third in the Australian edition of US show The X-Factor, and had a number one hit after collaborating with P-Money on 2010's 'Everything'. The video was shot and directed by Shae Sterling.