Publicly screened only a handful of times, AFFCO hasn't met with universal approval. Yet for many, this Stuart Page bombshell is the pièce de résistance of NZ music video art. "It's been written that it was 'animal rights' inspired, which is incorrect. The song was written purely about some guys who 'pack meat' and the video was made in that light. I guess we got carried away wrapping David d'Ath in glad wrap, baby oil and food colouring in an upstairs room at my Freeman's Bay flat." Stuart Page CAUTION: This video contains images which may offend some viewers.
The band plays a hypnotic groove in a room washed with red and then blue light as a woman with an expression of grim foreboding walks down a beach carrying two bags, towards a scarecrow with a mannequin’s face standing in the sand. Vertical scratches mark the film of the band’s performance, as the woman unpacks the contents of her bags and turns the area beneath the scarecrow into a shrine which she kneels before. But then, as the band briefly breaks free of its groove, she circles the scarecrow, wrestles with it and drags it towards the sea.
With a total budget of $150 and some favours, this miniature space odyssey — winner of the Viewer's Choice award at 2002's Handle the Jandal contest— packs a supernova sized punch. With slick miniature work (skills honed on the sets of The Lord of the Rings and King Kong), director Olly Coleman achieves a tranquili mood that is in perfect harmony with the track. The Rhian Sheehan track features vocals by Lotus Hartley.
Taika Waititi's 80s extravaganza wouldn't have been complete without the man himself arriving on set in a DeLorean — the time-travelling car from Back to the Future. The clip for The Phoenix Foundation is another homage-packed example of lo-fi genius from the Oscar nominated director. Note how Eastern European-derived keyboardist Luke Buda is playing a 'Poland' synthesizer. Said Waititi: "I spotted the DeLorean parked near our flat in Mt Cook, and left a note under the wiper saying 'what year are you from?' Turns it was one of two owned by a local doctor."
This was the song that started it all for The Exponents. Instead of the usual TVNZ studio cheapie, the promo is a film clip, complete with fantasy 80s Christchurch night-life scenes. The song was inspired by Jordan Luck's onetime landlord, who was trapped in an abusive relationship. Locations include the Arts Centre and deco apartments opposite. Reaching number six, the song would prove to be the biggest hit on a debut studio album packed with classics. Luck later described it as "a strange song to pick as a first single"; but the right one.
The Datsuns make international touring look so easy. Sporting a home movie look, Stuck Here For Days kicks off with a blues slide guitar riff as Dolf, Christian, Phil and Mat Datsun travel to new, exotic locations via vans and planes. A slightly sped up travelogue follows them around international cities, as the boys check into their rooms, set up their instruments and play frenzied gigs in sweaty venues and packed festivals. Look out for Dolf, cool as a cucumber, emerging from a beer fridge.
The Neighbours were formed when Wellingtonian Rick Bryant packed his saxophone and headed north to jam with Sam Ford-led Ponsonby outfit Local Heroes. The band toured their sweaty soul sound extensively from their Gluepot Tavern base. ‘The Only One You Need’ was from the 1982 EP of the same name. Directed by Gaylene Preston, the Keystone Cops-style video has Bryant (somewhat slyly) playing a police constable under the spell of vocalist Trudi Green; Green foils Bryant’s bar raid and his efforts to guard a Greymouth bank. Bryant later formed the Jive Bombers.
When photographer John Lake offered to collaborate with Wellington band MarineVille, the song he chose was ‘Time’: a meditation on the relentless ways that time plays out in our lives taken from their third album Fowl Swoop. The resulting video, shot around the suburb of Newtown over three hours, stars drummer Greg Cairns desperately attempting to flee the inevitable march of time — only to get his comeuppance from the grim reaper, a room full of people he offended along the way (“Vitutaa” is Finnish for “We are annoyed”) and a catering pack of cream.
'Sierra Leone' was one of those songs that quickly stood out from the pack. Andrew McLennan's synth-pop track won his new band Coconut Rough a deal with Mushroom Records, then became a runaway hit in 1983. The video, slick for the time, features bright colours, a running motif, and African imagery. But the pressure of being in demand for a single song became an albatross around the band's neck. As McLennan told website AudioCulture, "‘Sierra Leone’ became the only song from our repertoire that people wanted to hear and no matter what we did we couldn’t follow it up."
‘Cruise Control’ is one of the Headless Chicken’s most poppy and accessible songs, and became a hit in New Zealand, and (in remixed form), in Australia. This studio shot promo, for the ‘Eskimos in Egypt’ remix, has Fiona McDonald and the Chickens packed into a touring car cruising to old school rear projected nighttime cityscapes. It’s dark and moody: a wry touch of Hollywood glamour mixed with early 90s Auckland - dated by Knight Rider, bling and brick-sized mobile phones.