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Everything

P-Money, Music Video, 2008

Hip-hop DJ and producer P-Money moves to the dance floor with this pumping, chart topper which marks the recording debut of Australian X Factor finalist Vince Harder. In Rebecca Gin’s quirky video, P Money has a whirlwind romance which starts in a supermarket and ends in tears in a club (with a sharp contrast between the white of daytime and the blacks of the night scenes) but the “shoulder friends” are the attention grabbers here. They represent the music that people carry around with them (or, at least, until they venture down one dark alley too many).

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Stop the Music

P-Money, Music Video, 2004

Clever lighting and plenty of rain feature on the video for this chart-topping P-Money track. As he had with Scribe's breakthrough hit 'Stand Up', P-Money melds Scribe's rapping talents with loud guitars. Directed by Greg Page, the moody widescreen clip also features Elemeno P's Justyn Pilbrow on guitar, and Sam Sheppard from 8 Foot Sativa on drums. 'Stop the Music' appeared on P-Money's second studio album, NZ Music Award-winner Magic City (2004).

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Verona

Elemeno P, Music Video, 2003

This Elemeno P video sees the band performing inside a storage freezer in an ice cream factory. "There was no legitimate reason for shooting in a freezer," recalls director Greg Page ('Exit to the City', 'Super Gyration'). "I just enjoy torturing the bands I work with." The location was secured through Flying Fish Executive Producer James Moore, whose family owned an icecream factory in Otara. Page recalls the challenges of filming in below freezing temperatures here.

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Slide

Salmonella Dub, Music Video, 2003

While many bands might feature flash cars and scantily clad groupies, a lone cargo shorts-wearing skateboarder provides all the spectacle required in this Salmonella Dub video. Fortuitous sponsorship from a company that specialises in sliding skateboards gave rise to this skate-themed music video. Shot while on tour in Sydney, further colour is provided by laidback gig footage highlighting drummer and vocalist David Deakins, as he groves through this ode to the passing of time.

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All I Need

Soane, Music Video, 2004

Directed by Miki Magasiva (brother of actors Robbie and Pua), this clip uses eye candy CGI to showcase a range of  sharply-dressed youths dancing on a turntable — including a girl who appears to have a broken arm. Hip hop artist Tha Feelstyle handles verses; Boh Runga (who sang the chorus) does not make an appearance. Soane himself appears roughly four minutes in, to wrangle the wheels of steel. Sadly the Tongan-born doorman turned DJ would die of a heart attack in November 2014.

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Sweet Lovers

The Holidaymakers, Music Video, 1988

The first single for short-lived Wellington band The Holidaymakers was a cover of a little-known song by American Bill Withers. It spent six weeks at number one and was the biggest-selling single in New Zealand in 1988. On a low budget director Fane Flaws created a beautifully lit video that captures the song’s infectious brightness and warmth. With a collection of lamps the only concession to props or special effects, nothing detracts from the compelling performances by vocalists Peter Marshall and Mara Finau. Sweet Lovers won Best Video at the 1988 NZ Music Awards.

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Fade Away

Che Fu, Music Video, 2002

This soulful number was the first single from Che Fu’s second album The Navigator. It marked the debut of his new band, The Krates. The ambitious video translates the song’s message of undying friendship to a World War II setting (filmed at the NZ Warbirds Association hangar at Ardmore Airport). Che-Fu’s Supergroove bandmate turned Krates drummer Paul Russell plays the cheeky English chap, while P-Money has found some turntables that possibly aren’t authentic wartime issue. Fade Away was judged Best Music Video and Single of the Year at the 2002 NZ Music Awards. 

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Alone No More

Vince Harder, Music Video, 2010

“When I kiss your lips I don’t feel alone no more…”. Vince Harder’s tribute to that very special person marked the second single on the X Factor finalist's 2011 album The Space Between. The R&B ballad features Harder's Illegal Musik labelmate, rapper K. One. Prolific promo director Ivan Slavov (Katchafire, P Money, Deep Obsession) directs the romance (loving looks, fireside kissess). The object of Vince’s affection is played by Shushila Takao (Filthy Rich, Rarotongan-set BBC series Tatau).

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Girlfriend

Streets of Laredo, Music Video, 2012

Dave Gibson (ex-Elemeno P) formed this indie-folk family act with his brother and wife. Now based in New York, they share centre stage with their new home in this hyperactive video for their debut single. As daily life in the Big Apple rushes past them, they busk the city’s streets and landmarks apparently unmoved by the commotion (but twitching slightly). There are unscripted cameos from a scene-hogging Batman and a courier van that gets a little too close, but the award for best supporting actor goes to a seemingly endless bottle of orange soda pop.  

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Think Twice

Aotearoa All Stars, Music Video, 2008

Rebecca Gin created a simple but effective black and white video for this charity single, aimed at encouraging young people to ‘Think Twice’ before committing a crime. The line-up of singers and rappers is indeed all-star, and their mass performance footage is intercut with relevant street scenes illustrating the theme. The cast of New Zealand hip-hop royalty features Che Fu, Scribe, P-Money, Savage and DJ Sir-Vere (who initiated the project).