This Elemeno P video sees the band performing inside a storage freezer in an ice cream factory. "There was no legitimate reason for shooting in a freezer," recalls director Greg Page ('Exit to the City', 'Super Gyration'). "I just enjoy torturing the bands I work with." The location was secured through Flying Fish Executive Producer James Moore, whose family owned an icecream factory in Otara. Page recalls the challenges of filming in below freezing temperatures here.
Clever lighting and plenty of rain feature on the video for this chart-topping P-Money track. As he had with Scribe's breakthrough hit 'Stand Up', P-Money melds Scribe's rapping talents with loud guitars. Directed by Greg Page, the moody widescreen clip also features Elemeno P's Justyn Pilbrow on guitar, and Sam Sheppard from 8 Foot Sativa on drums. 'Stop the Music' appeared on P-Money's second studio album, NZ Music Award-winner Magic City (2004).
Hip-hop DJ and producer P-Money moves to the dance floor with this pumping, chart topper which marks the recording debut of Australian X Factor finalist Vince Harder. In Rebecca Gin’s quirky video, P Money has a whirlwind romance which starts in a supermarket and ends in tears in a club (with a sharp contrast between the white of daytime and the blacks of the night scenes) but the “shoulder friends” are the attention grabbers here. They represent the music that people carry around with them (or, at least, until they venture down one dark alley too many).
While many bands might feature flash cars and scantily clad groupies, a lone cargo shorts-wearing skateboarder provides all the spectacle required in this Salmonella Dub video. Fortuitous sponsorship from a company that specialises in sliding skateboards gave rise to this skate-themed music video. Shot while on tour in Sydney, further colour is provided by laidback gig footage highlighting drummer and vocalist David Deakins, as he groves through this ode to the passing of time.
Directed by Miki Magasiva (brother of actors Robbie and Pua), this clip uses eye candy CGI to showcase a range of sharply-dressed youths dancing on a turntable — including a girl who appears to have a broken arm. Hip hop artist Tha Feelstyle handles verses; Boh Runga (who sang the chorus) does not make an appearance. Soane himself appears roughly four minutes in, to wrangle the wheels of steel. Sadly the Tongan-born doorman turned DJ would die of a heart attack in November 2014.
Featuring chase scenes, hovering helicopters and breathtaking South American scenery, the video for 'Far From Here' sees Vince Harder on the run from police in the Chilean capital, Santiago. Harder moves across cityscapes, villages and mountain ridges, and even finds time to perform in front of a spectacular Andean backdrop, while evading capture. Harder rose to fame after coming third in the Australian edition of US show The X-Factor, and had a number one hit after collaborating with P-Money on 2010's 'Everything'. The video was shot and directed by Shae Sterling.
A drummer plays in four locations and keeps playing as he moves; and, at each, a woman is at a different stage of her life. The Booyeouw Shamble was shot in Wellington by director Sam Buys and DOP David Paul in one continuous 54 minute take. Drummer P-Hill had to follow a score taped to his snare; and each hit had to be in the correct sequence for the entire 54 minutes. In editing the footage was sped up or slowed in at least 1000 places to get the drum hits in time with the music. There were no rehearsals and there was time for only one take.
This song from Flying Nun stalwarts The Verlaines comes from their 10 O'Clock in the Afternoon EP — the follow-up to their signature single 'Death and the Maiden'. The video was made at TVNZ's Avalon Studios where more than a few clips were marred by inappropriate treatments in the early-80s — but The Verlaines were spared unnecessary trickery, props or actors. With a simple set and an all but imperceptible transition from black and white to colour as the only effect, the focus is on the burning, claustrophobic intensity of song and performance.
Aaradhna’s third album Treble and Reverb was released on hip hop label Dawn Raid and co-written and produced by P Money and Evan Short (Concord Dawn) — but its “retro/metro” sound channels the glory days of the classic early 60s girl groups rather than more contemporary styles. ‘Wake Up’, the lead-off single, is a bright, sunny song about trying to fix a broken soul. The video — directed by the award-winning Special Problems — nods to the era with an animated symphony of pop-coloured modern household objects happily distracting from the lyric’s call to action.
Dave Gibson (ex-Elemeno P) formed this indie-folk family act with his brother and wife. Now based in New York, they share centre stage with their new home in this hyperactive video for their debut single. As daily life in the Big Apple rushes past them, they busk the city’s streets and landmarks apparently unmoved by the commotion (but twitching slightly). There are unscripted cameos from a scene-hogging Batman and a courier van that gets a little too close, but the award for best supporting actor goes to a seemingly endless bottle of orange soda pop.