Letz Play

The Nomad, Music Video, 2005

Playful graphics enhance this clip by Robert George and Matt Fraser of Wellington production house The Sauce. Daimon Schwalger, aka The Nomad, delivers his vital statistics with the help of distinctive yellow and grey text and imagery, and the clip features a tidy Holden Kingswood HQ (red upholstery). 

Get a Life

Chris Knox, Music Video, 1993

Chris Knox wears a Madonna head-set mic and John Lennon sunglasses, with a t-shirt and bright yellow shorts, as he walks along Auckland's Ponsonby Rd singing and playing guitar. In background inserts Knox himself plays a mad air-guitar-playing chorus and censor. Very simple, but full of cheek and characteristic CK energy. 

Wayho

Minuit, Music Video, 2010

An eco-anthem lurks at the heart of this infectious, upbeat Minuit number. To accompany it, director Sally Tran conjures up a claustrophobic world where people are trapped inside a decaying building (actually Spookers haunted house at Karaka), and flowers and outdoor pursuits are the stuff of museum displays. Lead vocalist Ruth Carr (complete with bird make-up) and her dancers run this way and that, but there seems to be no escape. The song plays out with Carr singing to herself because she decided no-one else would write a song with her name in it.

Empty Head

Betchadupa, Music Video, 2000

This Betchadupa video opens with frontman Liam Finn performing in a recording studio; the other band members are soon revealed playing to unusual, sometimes unprepared audiences. Drummer Matt Eccles plays an impromptu gig in a lift, Chris Garland entertains boogying kindergarteners with his guitar, and Joe Bramley on bass harasses shoppers in a cinema foyer. By the end, the band are back together. Taken off Betchadupa's self-titled EP, the catchy track was nominated for a 2000 Silver Scroll songwriting award. Lead singer Finn was around 16 at the time.

Welcome to My World

Bike, Music Video, 1997

This video for Andrew Brough's band Bike features the group playing in a moving caravan, which is being driven by a frazzled father (Topless Women Talk about their Lives actor Ian Hughes). Says director Jonathan King: "I had a vision of Shayne Carter in mirror shades playing a policeman. He agreed on the condition he wouldn't shave his mo. Of course it just added to the moment. Ian Hughes brought his new puppy, Olive, along because he had no one to look after it, so we integrated it into the action. In fact much of the fun stuff he does was him just improvising on the day."

Young Blood

The Naked and Famous, Music Video, 2010

This Silver Scroll winner from the debut album by The Naked and Famous became a breakout hit, winning global notice and playing on a number of teen TV shows (Gossip Girls, Skins). Directed by Campbell Hooper and Joel Kefali, the promo won 10 million+ YouTube hits, playing no small part in announcing the band. Via a catalogue of Dazed and Confused-esque imagery, the clip puts its thumb on the pulse of the soaring synth-pop celebration of ‘Young Blood’: bonnet jumping, sparklers, skating and Badlands-style skylarking. The song won a Silver Scroll and an NZ Music Award.

The Booyeouw Shamble

The Inkling, Music Video, 2005

A drummer plays in four locations and keeps playing as he moves; and, at each, a woman is at a different stage of her life. The Booyeouw Shamble was shot in Wellington by director Sam Buys and DOP David Paul in one continuous 54 minute take. Drummer P-Hill had to follow a score taped to his snare; and each hit had to be in the correct sequence for the entire 54 minutes. In editing the footage was sped up or slowed in at least 1000 places to get the drum hits in time with the music. There were no rehearsals and there was time for only one take.  

Be Mine Tonight

Th' Dudes, Music Video, 1979

After three years of playing live, the first single from Th’ Dudes was this classic, chiming piece of pop written by Dave Dobbyn. The video was made at TVNZ’s Manchester St Studios in Christchurch. With Dobbyn taking lead vocal, there was no onstage role for Peter Urlich — so he sits at a table in the foreground of the empty nightclub set. Assistant floor manager Peter Bain-Hogg plucked a passerby off the street to play the waitress. The song would become an enduring Kiwi classic — three decades later, it closed out the final episode of Outrageous Fortune.

Never Fade Away

Hello Sailor, Music Video, 1994

This song is taken from the only new album released in the 1990s by Kiwi music legends Hello Sailor. In an AudioCulture profile of the band, writer Murray Cammick praised the Dave McArtney-penned track as one of two strong additions to the Hello Sailor canon (alongside song 'New Tattoo', also from 1994). The music video features the band playing (on a Ponsonby street, in a derelict building) intercut with archive clips (famous sporting moments, returned servicemen, Edmund Hillary, hikoi, the Beatles tour), echoing the song’s lyrical themes of waning memories and nostalgia.

Tahi

Moana and the Moahunters, Music Video, 1994

The title track from Moana and the Moahunters’ gold-selling first album celebrates wahine and Māori cultural pride, via what singer Moana Maniapoto called “haka house music”. The fusion of traditional Māori sounds with contemporary grooves got to number nine in the charts. It was co-written with Andrew McNaughton and features vocalist Hareruia Aperahama (‘What’s the Time Mr Wolf’). Kerry Brown's video cuts the group singing together with kapa haka (the acclaimed Te Waka Huia) and whānau playing. Brown also directed the video for the group’s groundbreaking ‘AEIOU’.