In this promo for the title track from the Phoenix Foundation's 2010 album a boy practises holding his breath, to better himself for meeting a sea nymph. It's a suitably giddy concept for a song that builds from its simple two-note intro onwards to a surging crescendo. "I'm on the sea floor / I am the mammal you adore / I'm on the sea floor, closer to the planet's core". A submarine South Coast swim and a glide through the pine trees of Wellington's Town Belt later, and our hero is united with his maiden. Directed by Nathan Hickey aka drummer for Beastwars.
The video for this Red Nose Day chart-topper makes the most of a powerhouse combination: celebrities and cute babies. Although lead singer Hammond Gamble gets his share of screen time, the result is largely devoted to close-ups of perhaps the biggest pile-up of famous Kiwis to cram into a single music video. The faces include appearances early on by Simone Kessell, Ilona Rodgers, and Aussie actor Mark Raffety — plus The Wizard, sports legends Grant Fox, John Kirwan and Jeremy Coney, newsreaders Judy Bailey and Anita McNaught, and singers Tina Cross and Suzanne Lynch.